Specialist

Best Proof of Authenticity

Creating the National Databank

Hope&Glory, Missive and Broadcast Revolution

Client: Virgin Media O2

Over 1.5 million homes remain without internet access, unable to connect with loved ones online, work and study remotely, or access vital digital services. We wanted to create a long-term solution to address data poverty. We launched the UK's first ever National Databank - like a food bank but for free mobile data - to tackle dig...

Read More

#DigitalflashingIsFlashing

Hope&Glory and Broadcast Revolution

Client: Bumble

Our campaign to position Bumble as the safest dating app for women led us to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing IRL. In all, the campaign delivered over 484 pieces of coverage. As importantly, 100% of pieces featured key messaging highlighting Bumble’s ca...

Read More

Dispose With Dignity

phs Group, Prostate Cancer UK and 'Cause

The Dispose With Dignity campaign, is a collaborative campaign between phs Group and Prostate Cancer UK, delivered by the agency ‘Cause and the Prostate Cancer UK team. It aims to highlight the experience of prostate cancer survivors following their life-saving treatment, create awareness of the issues faced, and instigate action to ac...

Read More

Don't Google It, Fumble It

RAPP

Client: Fumble

The world teaches teenage boys about sex through the lenses of porn, playground chat and toxic influencers. In a world where 50% of Gen Z boys think ‘feminism has gone too far’, we wanted them to engage with sex in a more reliable way, that would prevent toxic attitudes towards women and LGBTQ+ people. So, we partnered with Fumble, t...

Read More

Getting the Nation Talking... In BSL

Tin Man

Client: Cadbury Fingers

‘The fear of missing out’ or FOMO, is a jokey phrase used so much in conversation it now appears in the Oxford English dictionary. However, for the deaf community, it’s no laughing matter. The frustration of missing out on conversations and human connections for this community is their daily reality. Cadbury Fingers’ new campaign c...

Read More

Best use of Celebrity and/or Influencers

OPPORTUNITIES TO SAVE

W Communications

Client: Anthony Nolan

When W Communications asked grime star Don Strapzy – the founder and captain of YouTube football club SE Dons – to help save the lives of people living with blood cancer, he was very interested but honest. His club had never even considered a charity collaboration before, let alone activated one. With only a small team in place, W woul...

Read More

Dennis the Menace gets his first smartphone

Pitch Marketing Group

Client: EE

Imagine what would happen if you gave Dennis the Menace his first mobile phone. What havoc would he wreak with the online world at his fingertips? His parents would be quaking in their boots. But online safety for kids with phones is an issue that lives beyond Beanotown. By age 11, 90% of children will have a mobile device, but their...

Read More

The Absolut Choir

M&C Saatchi Sport and Entertainment

Client: Pernod Ricard, Absolut

Against a back-drop of rising transphobia, fewer disability benefits and lack of body representation, minority groups were feeling outcast and silenced. A brand that has always championed diversity, Absolut believes that whether it’s drinks, ideas or people, we’re born to mix. Our brief was to show how mixing could drive progress for...

Read More

#NotComingHome

Red Consultancy

Client: Centrepoint

Youth homelessness charity Centrepoint needed a Winter campaign to generate coverage and donations. However, with Christmas vs the World Cup, it was going to be a fight for column inches. But a first-ever World Cup in the run up to Christmas also provided a unique opportunity for us to hook into a moment that would dominate the medi...

Read More

Dramatic Transformation

Golin

Client: Asics

ASICS stands for 'Anima Sana In Corpore Sano' meaning ‘A Sound Mind in a Sound Body’. In 2022, the connection between physical movement and mental health faced its greatest challenge, with exercise culture increasingly becoming about getting the perfect body – with a focus on extreme physical transformations - while the subtle mental h...

Read More

The Most Inclusive Airline in the Skies

Tin Man

Client: Virgin Atlantic

When the biggest non-binary star, Sam Smith, shares and duets with your content THREE TIMES organically, when you land 550+ pieces of global coverage in three days and when you trend across all social media platforms…. you know you’ve made an impact. But when you genuinely make a difference to both the people who work for the busine...

Read More

Best Use of Creativity

The Most Inclusive Airline in the Skies

Lucky Generals and Tin Man

Client: Virgin Atlantic

When the biggest non-binary star, Sam Smith, shares and duets with your content THREE TIMES organically, when you land 2,000+ pieces of global coverage in three days, and when you trend across all social media platforms - you know you’ve made an impact. But when you genuinely make a difference to both the people who work for the bus...

Read More

OPPORTUNITIES TO SAVE

W Communications

Client: Anthony Nolan

Young men aged between 16 and 18 can make the biggest difference to saving the lives of people with blood cancer through stem cell donations than any other demographic. With more than 2,000 people needing this lifesaving intervention at any given time, Anthony Nolan urgently needed to capture their attention and convince them to become...

Read More

Don't Google It, Fumble It

RAPP

Client: Fumble

The world teaches teenage boys about sex through the lenses of porn, playground chat and toxic influencers. In a world where 50% of Gen Z boys think ‘feminism has gone too far’, we wanted them to engage with sex in a more reliable way, that would prevent toxic attitudes towards women and LGBTQ+ people. So, we partnered with Fumble, t...

Read More

Double Standards

CPB London

Sexist language affects everyone, but it impacts women and girls disproportionately. When someone says bossy, you think of a woman. When someone says boss, you think of a man. Same behaviour - different labels. Unconscious biases that are hiding in our language, and reinforcing old stereotypes. We polled the nation and found that 1 in ...

Read More

The Last Photo

Hope&Glory and adam&eveDDB

Client: CALM

We needed to make suicide and suicide prevention a national conversation again. We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives. There were over ...

Read More

You vs Train 'Shortcuts'

Storycatchers

Client: Network Rail

Trespass on the railway is a major issue. People mistakenly believe they understand all the risks – and are overly confident in their ability to avoid them. If I can safely cross a busy road, I can manage an empty train track, right? Wrong. We raised awareness of the risks via a unique partnership with Reach Media, who allowed u...

Read More

Best use of Digital/Social Media

OPPORTUNITIES TO SAVE

W Communications

Client: Anthony Nolan

Young men aged between 16 and 18 can make the biggest difference to saving the lives of people with blood cancer through stem cell donations than any other demographic. With more than 2,000 people needing this lifesaving intervention at any given time, Anthony Nolan urgently needed to capture their attention and convince them to become...

Read More

Be Seen Be Heard

Headland Consultancy

Client: The Body Shop

The Body Shop has a long-standing history of activism, however, this tradition had not translated onto its social media channels. Its UK Twitter channel was product-led and did not reflect its purpose; to fight for a fairer, more beautiful world. Headland started working with The Body Shop in March 2022 to launch its partnership with ...

Read More

Don't Google It, Fumble It

RAPP

Client: Fumble

The world teaches teenage boys about sex through the lenses of porn, playground chat and toxic influencers. In a world where 50% of Gen Z boys think ‘feminism has gone too far’, we wanted them to engage with sex in a more reliable way, that would prevent toxic attitudes towards women and LGBTQ+ people. So, we partnered with Fumble, t...

Read More

Dramatic Transformation

Golin

Client: Asics

ASICS stands for 'Anima Sana In Corpore Sano' meaning ‘A Sound Mind in a Sound Body’. In 2022, the connection between physical movement and mental health faced its greatest challenge, with exercise culture increasingly becoming about getting the perfect body – with a focus on extreme physical transformations - while the subtle mental h...

Read More

Go Carbon-Free 24/7

Greenhouse Communications

Client: Sustainable Energy for All and Google

The science is clear: the urgency of the climate crisis demands bolder, faster and more tangible action. To combat this, the Go Carbon-Free 24/7 campaign called on business and government leaders to work together to ensure electricity demand across all sectors and industries is met with carbon-free energy sources every hour, every day,...

Read More

Hack the Agenda

Impero

Client: Christian Aid

The debate around the need for a global fund to compensate for “loss and damage” (caused by climate change in the global South) has been ongoing since 1992. Whilst the developed world has recognised the issue, they have not agreed to compensation. At COP26, Loss and Damage wasn’t even on the official agenda. We needed to educate the pu...

Read More

Best use of Technology

Accelerated Loss of Mains Change Programme

Greenhouse Communications

Client: National Grid ESO (plus wider stakeholder group of six UK distribution network operators)

To reach net zero by 2050, the UK must decarbonise its entire economy and evolve the electricity network to run on 100% renewable energy. Our electricity system is not currently prepared for this challenge. The Accelerated Loss of Mains Change Programme (ALoMCP) incentivised owners of energy generation to make small changes to their...

Read More

Life. Subtitled

XRAI Glass

XRAI Glass was created to connect people through technology. Powered by augmented reality, our app converts audio into visuals, allowing a pair of smart glasses to turn speech into subtitles, in real-time. We give people tools to engage with the world in new ways and transcend labels or disabilities. We want everyone to be able to s...

Read More

Make Women's Football Equal

Third City

Client: Starling

As the only UK bank founded by a woman, Starling knows only too well what it’s like to challenge a traditionally male-dominated industry. With the UEFA Women’s EUROs approaching, we needed a campaign to support the bank’s sponsorship of the tournament that brought together football with Starling’s heartland of money. So we created the ...

Read More

Room to Breathe

Pixel Artworks

‘Room to Breathe,’ the world’s first free immersive mindfulness experience opened in Outernet London, a new immersive culture, media and music district at Tottenham Court Road. With the aim of educating and soothing anxious Londoners, the installation guided the audience through the box-breathing technique, to help melt away the commut...

Read More

The 5G Christmas Carol

Tin Man

Client: Vodafone

5G technology, reliability, speed… we’ve heard it all before from telecoms clients. Unfortunately, these features aren’t new or fresh and it’s hard to excite audiences with such functional (and dull!) messaging. We wanted to show the emotional power of technology delivering joy in a way that hasn’t been seen before. Tin Man’s cam...

Read More

Vodafone #FeelTheConnection 5G enabled Haptic Suits

Fuse

Client: Vodafone

Music has the power to connect people through unforgettable experiences. Vodafone’s ambition was to use the power of its 5G network and innovative haptic technology to make live music inclusive, born from the fact live music and festivals can be exclusionary experiences for the deaf and hard-of-hearing community. As Official Connecti...

Read More

Public Sector

Best Environmental Cause Campaign

Attributing Extreme Weather to Climate Change

Smarts

Client: The Met Office

Attributing Extreme Weather to Climate Change was Smarts’ first campaign with the Met Office. And it is one of the government’s most successful digital campaigns in 2022 – far exceeding both the Met Office’s own KPI’s and a benchmark of similar government digital awareness marketing campaigns, in some cases by a factor of fifteen. ...

Read More

Best Equality & Inclusion Cause Campaign

Anti-Sexual Harassment

Accomplice

Client: National Rail

Unwanted sexual behaviour (USB) on the railways is a prevalent and extremely under-reported problem. Not only is it happening much more frequently than we’d think, it’s also common for people not to understand what constitutes unwanted sexual behaviour. We needed to get all rail users to understand what USB is and why it’s so damagin...

Read More

Over a Rainbow: How a bucket hat ignited a much-needed conversation about diversity in Qatar

Weber Shandwick

Client: Welsh Government

Wales qualifying for the FIFA World Cup for the first time in 64 years, provided the nation with a unique opportunity to put it on the world map. In a tournament and host nation shrouded in global debate and controversy around human rights, particularly for the world’s LGBTQ+ community, Wales took the decision to illustrate its allyshi...

Read More

Best Health Cause Campaign

Better Health - Every Mind Matters

MG OMD

Client: Office for Health Improvement and Disparities

It has been projected that, by 2030, mental health disorders will be the leading cause of mortality globally. The Better Health-Every Mind Matters campaign aimed to encourage people with sub-clinical mental health problems to take action to address their difficulties. Combining our understanding of the audience’s behaviour with innovat...

Read More

The TrialBlazers

National Institute for Health and Care Research

Our TrialBlazer campaign prompted thousands to sign up for research trials for the very first time. We created a new community of research trial volunteers – dubbed The TrialBlazers – and witnessed a remarkable online mobilisation. Our Trialblazers took centre stage as the ‘campaign messenger’ as we asked for their help ‘recruiting’ th...

Read More

Our Boys (Young Black Men and Mental Health Programme)

Raw London

Client: NHS and Islington Council

This hard-hitting campaign raises awareness of a pioneering programme from the NHS and Islington Council designed to improve mental health outcomes for young Black men. It aims to break down barriers to receiving mental health support, including systemic discrimination, negative societal depictions and lack of early intervention. All o...

Read More

Charity/NGO

Best Advocacy Campaign

The Last Photo

Hope&Glory and adam&eveDDB

Client: CALM

We needed to make suicide and suicide prevention a national conversation again. We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives. There were over ...

Read More

You-Can't-Put-Us-Down Syndrome

VMLY&R COMMERCE

Client: Positive About Down Syndrome

In the UK, expectant parents of babies with Down syndrome are offered termination in the same conversation as diagnosis, and are often bombarded with conversations around the hardships that both parent and child will suffer. Our objective? To convince parliamentarians to put pen to page with a promise to re-write the protocols used b...

Read More

Fair and fast compensation for WASPI women

Higginson Strategy

Client: WASPI - Women Against State Pension Inequality

WASPI – Women Against State Pension Inequality – is a voluntary organisation founded in 2015, campaigning on behalf of the 3.6 million women still being affected by changes to the State Pension age. These changes were poorly communicated by the Department for Work and Pensions (DWP), with many affected not finding out about the change ...

Read More

Hack the Agenda

Impero

Client: Christian Aid

The debate around the need for a global fund to compensate for the “loss and damage” (caused by climate change in the global South) has been ongoing since 1992. Whilst the developed world has recognised the issue, they have not agreed to compensation. At COP26, Loss and Damage wasn’t even on the official agenda. We needed to educate th...

Read More

Russian War Crimes House

FINN Partners

Client: Victor Pinchuk Foundation

With Public Relations support from FINN Partners, the Victor Pinchuk Foundation and PinchukArtCentre, in partnership with the Office of the President of Ukraine, The Ministry of Foreign Affairs of Ukraine and the Ukrainian Association of Professional Photographers presented the Russian War Crimes House at The World Economic Forum in Da...

Read More

Urgent Conversation Murmuration

89up

Client: RSPB

The world is facing a biodiversity crisis. Worldwide, over one million species are threatened with extinction - putting world climate, food, air and water security at risk. Ahead of the CBD COP15 UN conference on biodiversity, a coalition of nature charities led by RSPB asked 89up to create a public intervention to put pressure on th...

Read More

Best Environmental Cause Campaign

Eat Your Pumpkin

Hubbub

Client: Hubbub

Want to hear something scary? Here goes...the UK throws away around 6.6 million tonnes of food each year. Last Halloween, a terrifying 22 million pumpkins were set to go to waste, meaning around £32 million worth of food would end up in the bin.

Read More

End Destructive Fishing

Greenhouse Communications

Client: Oceana

Supposedly protected marine habitats are being subjected to destructive trawling that tears up the seafloor, destroys marine biodiversity and accelerates the climate crisis. The UK public are outraged as the Marine ‘Protected’ Areas greenwash continues year on year, calling them nothing but ‘paper parks’. On the 2nd of March 2023, G...

Read More

Change starts with you

23red

Client: Keep Britain Tidy

Cigarette butts are the most littered item in the UK - they may be small, but they are a huge problem. Smokers are unaware of the environmental impact of littering with a cigarette butt. The challenge is that dropping a cigarette butt is an unconscious habit - as soon as they are flicked, they are seen as someone else’s problem. What o...

Read More

Eating the Earth (Wildlife Campaign)

Viva!

2022 was to be a landmark year for Viva! we hired a full-time environmental campaigner to spearhead Viva!’s commitment to achieving our objective, to show the correlation between how eating meat, dairy, fish and eggs is the number one driver of wildlife loss and ultimately, humanity’s future survival. The public response to this camp...

Read More

The Endangered Aisle

Alfred

Client: The Fairtrade Foundation

To build visibility and understanding of The Fairtrade Foundation’s role in supporting farmers address the climate crisis and safeguarding the future of our food, Alfred launched The Endangered Aisle Campaign. Farming is becoming a more unstable profession due to rising costs, volatile coffee prices and deepening climate crisis. We ...

Read More

Best Fundraising Campaign

From That Moment - 36 Hour Match Funded Campaign

The 10 Group

Client: Noah's Ark Children's Hospice

Born out of an urgent need for income to keep the charity afloat when COVID struck, the Noah’s Ark Children’s Hospice 36-hour matched fundraising initiative has become a true sector leader. Taking what they had learned from an exceptional major donor program and numerous gala dinners, Noah’s Ark utilised the friend-get-friend model of ...

Read More

7 Years of Christmas

MBAstack

Client: Solace Womens Aid

There are many statistics about domestic abuse which make for harrowing reading, but one of the most shocking is the average length of time it takes women in the UK to leave an abusive relationship; seven years. Solace Women’s Aid helps women to escape abusive relationships and their aim was simple; make people aware of the 7-year s...

Read More

Bravery in Ukraine

Brandfuel

Client: Ukraine Embassy to the UK

When the Ukraine Embassy to the UK asked Brandfuel to help organise its Bravery in Ukraine fundraiser in early April 2022, there was no way we could refuse. More than seven million people had been forced to leave Ukraine since war broke out in February, with another eight million displaced or fighting for their homeland. Our objective...

Read More

Duvet Days

Evoke Mind+Matter

Client: Duchenne UK

Cosy. Inclusive. Simple. All too often community fundraising campaigns require someone to leap from a plane or break a sweat on a dauntingly long bike ride. Why can’t we do something good from a place of comfort? Our insight-led campaign helps people do just that, by encouraging them to host their very own ‘Duvet Day’. In fact, it’s pr...

Read More

The Emergency Fund Appeal

GOOD Agency

Client: The Trussell Trust

Purpose driven strategic and creative agency GOOD launched the Trussell Trust’s first-ever large-scale Emergency Fund Appeal as the charity’s network of food banks faced the threat of the most challenging winter yet. With food banks already giving out an emergency parcel every 13 seconds, the campaign appealed for urgent donations to h...

Read More

The Empty Plate Emergency Appeal

The Maverick Group

Client: The Felix Project

Over 400,000 families in London go without a meal every day. This terrible truth was going to get worse with The Cost of Living Crisis, so The Felix Project, one of London’s leading food poverty charities, needed to raise funds and feed families fast. Along with their pro bono advertising partner, The Maverick Group – The Empty Plate P...

Read More

Best Health Cause Campaign

The Last Photo

Hope&Glory and adam&eveDDB

Client: CALM

We needed to make suicide and suicide prevention a national conversation again. We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives. There were over ...

Read More

OPPORTUNITIES TO SAVE

W Communications

Client: Anthony Nolan

Young men aged between 16 and 18 can make the biggest difference to saving the lives of people with blood cancer through stem cell donations than any other demographic. With more than 2,000 people needing this lifesaving intervention at any given time, Anthony Nolan urgently needed to capture their attention and convince them to become...

Read More

Don't Google It, Fumble It

RAPP

Client: Fumble

The world teaches teenage boys about sex through the lenses of porn, playground chat and toxic influencers. In a world where 50% of Gen Z boys think ‘feminism has gone too far’, we wanted them to engage with sex in a more reliable way, that would prevent toxic attitudes towards women and LGBTQ+ people. So, we partnered with Fumble, t...

Read More

HER Disease

AML Group

Client: Heart Research UK

Coronary heart disease (CHD) kills twice as many women as breast cancer every year in the UK, yet it is often considered to be a ‘man’s disease’. Heart Research UK and creative agency AML launched a women’s awareness campaign called HER Disease, aiming to raise awareness of how women are affected by and dying needlessly from heart dise...

Read More

I Live with Dementia

Lark Agency

Client: Dementia UK

In January 2023, the teams at Lark and Dementia UK were incredibly proud to launch the second phase of ‘I Live With Dementia’. Three powerful TV and radio adverts now join five existing digital stills first released in 2021. The five-year campaign aims to show Dementia UK is here to support everyone affected by dementia. An estima...

Read More

Movember & Rugby League Cares – Rugby League World Cup 2021 Mental Fitness Charter

Movember

A world-first partnership for a major international sporting tournament saw Movember partner with RLCares and the Rugby League World Cup 2021 to deliver a mental fitness charter that put mental fitness at the heart of the tournament. This resulted in every player, team official, match official, teammate and volunteer being educated i...

Read More

Best Public Awareness Cause Campaign

The Last Photo

Hope&Glory and adam&eveDDB

Client: CALM

We needed to make suicide and suicide prevention a national conversation again. We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives. There were over ...

Read More

He’s Coming Home

MHP Mischief

Client: Women’s Aid

The Women’s Aid insight that instances of violence in existing domestic abuse relationships rise during major sporting events is not new. It’s a story that’s been heard before, and one that’s been told before - through numerous successful and impactful campaigns. But that doesn’t mean it’s a story we should stop telling. If anything,...

Read More

Chegg.org Global Student Prize

Apollo Strategic Communications

Client: Chegg.org & The Varkey Foundation

The 2022 Global Student Prize celebrates some of the most talented and resilient students, who have demonstrated extraordinary resilience and determination in bettering their communities and beyond. Selected students have engaged in projects addressing issues such as climate change, poverty, water safety, and mitigating the impacts of ...

Read More

Surfers Against Sewage: Water Quality Report

Greenhouse Communications

Client: Surfers Against Sewage

Sewage pollution is blighting UK waterways, decimating ecosystems and causing harmful impacts to human health. Despite rising public outrage, the government is dragging its feet, allowing profiteering water companies to wreak havoc on our beloved rivers and seas. In November 2022, Surfers Against Sewage unveiled groundbreaking new d...

Read More

The C Stands for Children

Accomplice

Client: Unicef UK

UNICEF is an agency of the United Nations responsible for providing humanitarian aid to children worldwide. Their work is crucial to millions of children all across the world. However, when polled, people tend not to be clear about what they do or who they do it for. We needed to create clarity around UNICEF’s purpose with work that r...

Read More

The Ethiopian Folktale Campaign - Learning and preserving culture through English

ENAMEN Consulting

Client: British Council Sub Saharan Africa

The Ethiopian Folktale Campaign - Learning and preserving culture through English Many developing economies in Africa including countries like Ethiopia are increasingly recognising the economic value of learning English to improve language skills and contribute to individuals’ personal growth and global competitiveness. Learning Engl...

Read More

Collaboration

Best Advocacy Campaign

Rebuild General Practice

BB Partners

Client: British Medical Association, General Practice Defence Fund

In late 2021, General Practice came under attack. Unlike other NHS allies, GPs were subjected to a vitriolic front-page campaign from the Daily Mail, Daily Telegraph, The Express and in turn the Government. The premise? GPs were accused of being overpaid, underworked, and refusing to see patients face-to-face. The reality was that pos...

Read More

Goals House

freuds

Client: The Global Goals

Goals House is a community of internationally renowned activists, thinkers, political figures, business leaders, and entrepreneurs, that come together at significant global moments united in the drive to achieve the UN’s Sustainable Development Goals (SDGs or Global Goals). The community's guiding principle is a profound understandin...

Read More

The power of investing in Africa’s potential - Empowering the youth, especially women for the future

ENAMEN Consulting

Client: British Council Sub Saharan Africa

The power of investing in Africa’s potential - Empowering the youth, especially women for the future The Covid-19 pandemic revealed to Africa and the world many inequalities in education, employability and gender disparity among young people and women in Africa. Despite these challenges, there is an exciting, thriving contemporary c...

Read More

Best Environmental Cause Campaign

Mainstreaming Nature Positive

MSQ Sustain

Client: Nature Positive Coalition

Nature needs its own ‘net zero’ moment. But how do you bring together a fragmented, disparate collection of NGO’s, scientists, academics and businesses, and get them to unite and collaborate around a single idea? Our brief was to do just this, and to mainstream the term 'Nature Positive' and make it as urgent, as compelling and as well...

Read More

BRITA x WDC: The Whale Watchers

Iris Worldwide

Client: BRITA

When BRITA set out to publish a children’s book, with an engaging and educational story around whale conservation, in association with Whale and Dolphin Conservation (WDC), it was told, “No way can you do this in less than twelve months. You’re mad,” (Penguin, when approached to publish the book). The campaign didn’t have this luxury o...

Read More

Bugün Var, Yarın Yok Olmasın (Eng: Exists Today, Let it Not Disappear Tomorrow)

Boyner

Boyner, the pioneering brand of fashion retail in Türkiye, strives for the future of all living beings in the world, believing in the necessity of pursuing nature-friendly policies and adopting a philosophy of life at peace with nature. Following this vision, Boyner joined hands with its business partner National Geographic. Both bra...

Read More

Best Equality & Inclusion Cause Campaign

Enough - Violence against Women and Girls

MG OMD

Client: Home Office

Violence against women and girls (VAWG) is endemic in the UK, with 75% of UK women having experienced harassment or violence. Yet only 4% have reported it, bystanders intervene in just 10% incidents, and 40% of young men struggle to identify some types of sexual harassment. Our campaign needed to shift the harmful societal attitudes th...

Read More

#Merky FC

Hope&Glory

Client: adidas and #Merky Foundation

#Merky FC: a partnership between adidas and Stormzy’s #Merky Foundation will see real change in representation off the pitch in the football industry. The campaign achieved over 200 pieces of editorial coverage, including 30 pieces across national broadcast, print and online titles. As a result there were over 35,000 visits to th...

Read More

Make Your Comeback

23red

Client: Sport England and Strava

With gyms closed and exercise classes paused during the pandemic, 7 million women aged 14-60 reported taking a break from exercise. To help them rediscover the joy of movement we launched Make Your Comeback, a partnership between This Girl Can and Strava to help women get active in whatever way they choose. During the campaign 18,500 w...

Read More

Creating the National Databank

Hope&Glory, Missive and Broadcast Revolution

Client: Virgin Media O2

Over 1.5 million homes remain without internet access, unable to connect with loved ones online, work and study remotely, or access vital digital services. We wanted to create a long-term solution to address data poverty. We launched the UK's first ever National Databank - like a food bank but for free mobile data - to tackle dig...

Read More

Digital Poverty Alliance Peak Visual Merchandising

Team ITG

Client: Currys

This Christmas, Team ITG supported Currys and their brand charity partner, the Digital Poverty Alliance in creating engaging festive store-window-theatre that empowered customers and colleagues to donate to the many children and families living in digital poverty in the UK and across the globe. Team ITG supported the campaign end-to...

Read More

The John Lewis Partnership & Create Not Hate - The People's Potato

Create Not Hate and Quiet Storm

Client: The John Lewis Partnership

John Lewis Partnership (JLP) is on a mission to be the most inclusive business in the UK. To this end, it wanted to tap into diverse and under-represented creative talent and give them an opportunity to do paid placements with the company by collaborating with Create Not Hate (CNH) - a community interest company founded by Trevor Rob...

Read More

Best Fundraising Campaign

Bravery in Ukraine

Brandfuel

Client: Ukraine Embassy to the UK

When the Ukraine Embassy to the UK asked Brandfuel to help organise its Bravery in Ukraine fundraiser in early April 2022, there was no way we could refuse. More than seven million people had been forced to leave Ukraine since war broke out in February, with another eight million displaced or fighting for their homeland. Our objective...

Read More

Digital Poverty Alliance Peak Visual Merchandising

Team ITG

Client: Currys

This Christmas, Team ITG supported Currys and their brand charity partner, the Digital Poverty Alliance in creating engaging festive store-window-theatre that empowered customers and colleagues to donate to the many children and families living in digital poverty in the UK and across the globe. Team ITG supported the campaign end-to...

Read More

Fight For What Counts

Daniel J Edelman

Client: The Global Fund

The Global Fund was set up in 2002 with the sole aim to eradicate HIV, TB and Malaria by 2030 - fighting healthcare inequities which have been ingrained in society, determining who lives and who dies. Brief: Head up Global Fund's 7th Replenishment cycle for funds. Specifically: • Create a campaign concept that cut through • Genera...

Read More

Best Health Cause Campaign

The Truth, Undressed

AnalogFolk Group

Client: Canesten, Bayer Consumer Health

Canesten is on a mission to help young people with a vagina better understand their body and have greater confidence to look after their intimate health. The UK is seen as a progressive nation for sexual health education, however only 6% of UK women (aged 16-25) learned about intimate health conditions through education. This is vas...

Read More

Help Protect The #Forgotten500K

mSix&Partners and The&Partnership

Client: Evusheld for the UK

For most of us, Covid-19 is a distant memory. With vaccines administered, we have returned to the humdrum of everyday life. However, for immunosuppressed patients and their families, the lockdown never ended. And after the UK government denied the NHS roll out of Evusheld - a preventative Covid-19 treatment - our shielders gave up hope...

Read More

Müd: Don't Hide What's Inside

Shape History

Client: BiteBack2030

Bite Back 2030 is a youth-led charity campaigning for a healthier generation. We worked with their Youth Board – a team of passionate teenage activists – on a stunt to get their Don't Hide What's Inside campaign noticed by some big players in business and government. Our creative idea made health claims on food labels a talking point o...

Read More

The Real Self Check Out

ASDA

Client: Breast Cancer Now & CoppaFeel!

Asda Tickled Pink is the long-running awareness and fundraising partnership between Asda, Breast Cancer Now and CoppaFeel!. The partners work closely together to make checking your boobs, pecs or chest as normal as your Asda shop. The earlier breast cancer is diagnosed, the better the chance of successful treatment. 98.7% of women diag...

Read More

Best Public Awareness Cause Campaign

HSBC UK Safe Spaces

Wunderman Thompson

Client: HSBC UK

When people think of domestic abuse, they think of physical violence, but the problem is more complex. Economic abuse occurs in 95% of domestic abuse situations. Yet 69% of Brits don’t see the two as related. To help people regain control of their finances, HSBC partnered with domestic abuse charity, Hestia, and turned all its branch...

Read More

Enough

FCB Inferno

Client: Home Office

We all have a role to play in ending violence against women and girls (VAWG) – and whilst the general public’s understanding of this shared responsibility has never been higher, it often feels daunting to intervene when you witness an incident. Sadly, it’s something many of us will have experienced; stood on the train platform, in a ...

Read More

Back to School with Boots and The Hygiene Bank

Boots UK

Client: The Hygiene Bank

Having access to basic daily hygiene essentials like soap, shampoo, toothpaste is something many can take for granted, and hygiene poverty is a reality that many people - and families are facing. Boots and its charity partner, The Hygiene Bank launched their Back to School campaign for the second year running. The aim was to sensiti...

Read More

Shop Smart, Cook Savvy

Sense Communications and Weber Shandwick

Client: Iceland and Utilita

Upon completion of pioneering research on the cost of cooking, energy supplier, Utilita, approached Iceland Foods with findings that had the power to help every household cut their cooking costs, during unprecedented energy price rises, caused by Putin’s war on Ukraine. Under Iceland’s commendable ‘Doing it right, right now’ CSR umbr...

Read More

The Iceland Food Club

Ketchum

Client: Iceland Foods

In order to battle the rising cost of living, and in response to evolving needs of its customers, a first-of-its-kind affordable credit solution - the Iceland Food Club - was created by Iceland Foods in partnership with charity-owned lender Fair for You. The program provides the distribution of innovative micro-loans of £25 - £100 to h...

Read More

You vs Train 'Shortcuts'

Storycatchers

Client: Network Rail

Trespass on the railway is a major issue. People mistakenly believe they understand all the risks – and are overly confident in their ability to avoid them. If I can safely cross a busy road, I can manage an empty train track, right? Wrong. We raised awareness of the risks via a unique partnership with Reach Media, who allowed u...

Read More

Brand Led

Best Advocacy Campaign

#DigitalflashingIsFlashing

Hope&Glory and Broadcast Revolution

Client: Bumble

Our campaign to position Bumble as the safest dating app for women led us to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing IRL. In all, the campaign delivered over 484 pieces of coverage. As importantly, 100% of pieces featured key messaging highlighting Bumble’s ca...

Read More

Free To Switch

Shared Voice

Client: Hyperoptic

Free To Switch is an integrated campaign between Hyperoptic and Shared Voice designed to raise awareness among Government, the telecoms regulator, Ofcom, and the public about the industry-wide ‘unfair’ practice of above-inflation mid-contract price rises. Hyperoptic’s overall strategy is to differentiate from large broadband competitor...

Read More

Be Seen Be Heard

Headland Consultancy

Client: The Body Shop

The Body Shop’s purpose is to fight for a fairer, more beautiful world and over decades it has delivered changemaking activism on everything from animal testing to rainforest protection. But in the post-Anita Roddick era, the reality is that the brand’s position as an activist had diminished. To succeed in the 2020s, it needs to reclai...

Read More

Goals House

freuds

Client: The Global Goals

Goals House is a community of internationally renowned activists, thinkers, political figures, business leaders, and entrepreneurs, that come together at significant global moments united in the drive to achieve the UN’s Sustainable Development Goals (SDGs or Global Goals). The community's guiding principle is a profound understandin...

Read More

Open Doors – highlighting the issue of illegal access refusals

Tin Man

Client: Guide Dogs

“This is a café, dogs aren’t allowed in here” “That dog can’t come in my taxi” “You and your dog are going to have to get off this bus” Except we’re not just talking about dogs. We’re talking about guide dogs and special assistance dogs and their owners. Real people. Causing humiliation and exclusion for the visually impaired commu...

Read More

Best Environmental Cause Campaign

Trainline ' I Came by Train'

Mother London

Client: Trainline

Every day, we’re bombarded with drastic actions needed to meet our climate targets, but these tactics can leave people feeling scared or overwhelmed. So, we created I Came By Train, a more manageable way to make an impact. If we all switched just one car or plane journey to a train journey, every year, we could collectively save millio...

Read More

Felicity Plasticity

Headland Consultancy

Client: Milliways

Created in 2021, Milliways is an award-winning and best-selling plant-based, plastic-free and environment friendly chewing gum. Its Super Natural Gum is made from 100% plant-based and plastic-free ingredients, making it biodegradable, compostable, vegan, sugar-free, gluten-free, aspartame-free, sustainable, and incredibly delicious! ...

Read More

Garnier Recycles 92 Tons of Waste in Saudi Arabia

L'Oreal Middle East

Largely considered the most urgent and impactful contemporary environmental crises by scientists and other experts, climate change is the most high-profile challenge facing the world today. For years, many public figures have sounded the alarm regarding growing carbon dioxide concentrations in the atmosphere, which could lead to a ling...

Read More

Get Dirty To Save Earth's Skin

Red Consultancy

Client: Weleda

Soil health is critical but not often discussed. A third of the world’s soil is degraded, threatening global food supplies, causing species extinction and increasing carbon emissions. Weleda, the original green beauty brand, tasked Red Consultancy to raise awareness of the issue and encourage consumers to join them in becoming activ...

Read More

Vodafone #SwitchToGreen

Superunion

Client: Vodafone Group

At Vodafone, we’ve been connecting people for decades.Progressing people’s lives is what we do. Today, an important part of that includes responding to the challenges affecting us all, so we’re putting climate change up front and centre. From the energy we’re run on, to the way that our products are used, our #SwitchToGreen campaign ...

Read More

Best Equality & Inclusion Cause Campaign

Speedo - Swim United

Livity

Client: Speedo

Despite swimming being part of the national curriculum, 1 in 4 children leaves primary school unable to swim every year. That’s 25% of all kids who are at risk of drowning if they were to fall into water. Typically, these children come from ethnic minority and socially disadvantaged backgrounds and with pool closures and the cost of ...

Read More

#DigitalflashingIsFlashing

Hope&Glory and Broadcast Revolution

Client: Bumble

Our campaign to position Bumble as the safest dating app for women led us to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing IRL. In all, the campaign delivered over 484 pieces of coverage. As importantly, 100% of pieces featured key messaging highlighting Bumble’s ca...

Read More

#Merky FC

Hope&Glory

Client: adidas and #Merky Foundation

#Merky FC: a partnership between adidas and Stormzy’s #Merky Foundation will see real change in representation off the pitch in the football industry. The campaign achieved over 200 pieces of editorial coverage, including 30 pieces across national broadcast, print and online titles. As a result there were over 35,000 visits to th...

Read More

Barbie x Space | Inspiring girls limitless potential

Mattel

The European Space Agency's astronaut Samantha Cristoforetti appeared from the International Space Station (ISS) with her Barbie doll as part of a mission to inspire girls to consider careers in science, technology, engineering, and mathematics (STEM). As the number one girls’ brand, this mission was part of Barbie’s ongoing commitment...

Read More

Getting the Nation Talking... In BSL

Tin Man

Client: Cadbury Fingers

‘The fear of missing out’ or FOMO, is a jokey phrase used so much in conversation it now appears in the Oxford English dictionary. However, for the deaf community, it’s no laughing matter. The frustration of missing out on conversations and human connections for this community is their daily reality. Cadbury Fingers’ new campaign c...

Read More

HANDS OFF THE MANGROVE

W Communications

Client: Grow2Know

West Londoner Tayshan Hayden-Smith had trials with football teams including Crystal Palace, Fulham, Newcastle, and Watford before quitting the game to take up gardening as a form of activism, transforming a patch of wasteland in the shadows of Grenfell Tower with no experience at all. His first-hand experience had shown him that garden...

Read More

The Most Inclusive Airline in the Skies

Tin Man

Client: Virgin Atlantic

When the biggest non-binary star, Sam Smith, shares and duets with your content THREE TIMES organically, when you land 550+ pieces of global coverage in three days and when you trend across all social media platforms…. you know you’ve made an impact. But when you genuinely make a difference to both the people who work for the busine...

Read More

Best Fundraising Campaign

Building Happier Futures

John Lewis Partnership

*Having spent significant time building our knowledge of the care sector, we were struck by the profound inequalities that many children and young people who’ve grown up in care face - who are more likely to be made homeless than go to University. *As a business driven by its purpose (working in partnership for a happier world) we wa...

Read More

Aviva Community Fund Cost of Living Boost

krow.x agency

Client: Aviva

86% of the UK’s small charities are worried about the impact that rising living costs are having – not just on people who rely on their services but on potential supporters too. These are the causes that are integral to local communities – thousands of brilliant people working tirelessly to keep their communities together and make a di...

Read More

Best Health Cause Campaign

Always Read the Label

Hill+Knowlton Strategies

Client: Haleon

Helping people access vital information on their products was one of the first initiatives from Haleon, a global leader in consumer health, to make everyday health more inclusive. 93% of visually impaired people said they don’t feel health products are accessible enough and almost 1 in 5 have taken the wrong dosage as they couldn’t r...

Read More

The Truth, Undressed.

Evoke Mind+Matter

Client: Canesten, Bayer

Canesten is a brand on a mission. We are helping young women feel confident to talk about and take care of their intimate health because right now, knowledge is low. In fact, just six per cent of UK women find out about intimate health conditions through education. Incredibly, 60 per cent of UK women only find out about vaginal infecti...

Read More

Jo Malone London World Mental Health Day 2023

Jo Malone London

Since 2012, Jo Malone London (JML) has been committed to stamping out stigmas surrounding mental health, proudly supporting inspirational charities. To commemorate 10-years of our mission, on World Mental Health Day 2022 JML launched the Shining A Light On Mental Health Foundation, providing support for individuals and families affecte...

Read More

Medical supplies for the Ukraine Crisis

Circle Health Group

When the war in Ukraine escalated in February 2022 Circle Health Group, the UK’s largest independent provider of hospital services, felt compelled to act. In a matter of weeks, the organisation began an operation to delivery medical supplies to six community teaching hospitals in Ukraine. The campaign hinged on two key elements. The fi...

Read More

One Voice

Weber Shandwick Turkey

Client: Gilead Turkey

Breakthroughs in treatment over the years have made it possible for people with HIV to have healthy, long and happy lives, as long as they keep to a regimen of medication and regular checks. Although there has been a decline in HIV cases worldwide, Turkey still is one of the countries with the highest increase rate. Widespread stereoty...

Read More

The Round Table of Health Inclusivity

Daniel J Edelman

Client: Haleon

To bring crucial discussions around access to healthcare to everyone, Haleon presents the Round Table of Health Inclusivity, which uses global health data to bring the many that are affected by decisions made by the few into the conversation.

Read More

Best Public Awareness Cause Campaign

Pulling in the Right Direction

MHP Mischief

Client: Avanti West Coast

When Avanti instructed us to support their drive for hiring more female train drivers, there were more than a few leaves on the track.A troublesome mix of ongoing industrial action and negative sentiment towards the industry from the media as well as the public created a hostile environment in which TOCs could not campaign without bein...

Read More

He’s Coming Home

MHP Mischief

Client: Women’s Aid

The Women’s Aid insight that instances of violence in existing domestic abuse relationships rise during major sporting events is not new. It’s a story that’s been heard before, and one that’s been told before - through numerous successful and impactful campaigns. But that doesn’t mean it’s a story we should stop telling. If anything, i...

Read More

Aldi's My Reading Journey

BCW

Client: Aldi

Since Covid and lockdown, UK children’s reading levels has dropped dramatically with literacy levels becoming a problem for everyone. This summer, Aldi shone the spotlight on childhood book ownership. The campaign, ‘My Reading Journey’, was inspired by the heart-breaking fact from the National Literacy Trust that one in seventeen child...

Read More

Dramatic Transformation

Golin

Client: Asics

ASICS stands for 'Anima Sana In Corpore Sano' meaning ‘A Sound Mind in a Sound Body’. In 2022, the connection between physical movement and mental health faced its greatest challenge, with exercise culture increasingly becoming about getting the perfect body – with a focus on extreme physical transformations - while the subtle mental h...

Read More

HSBC UK Safe Spaces

Wunderman Thompson

Client: HSBC UK

When people think of domestic abuse, they think of physical violence, but the problem is more complex. Economic abuse occurs in 95% of domestic abuse situations. Yet 69% of Brits don’t see the two as related. To help people regain control of their finances, HSBC partnered with domestic abuse charity, Hestia, and turned all its branc...

Read More

The Govox Schools Mental Health Programme

Goodness PR

Client: Govox

One in 14 children have attempted suicide by the age of 17. Govox, which offers a mental health support platform, wanted to help address the issue. Developed in conjunction with NHSx and Kings College London, Govox is designed to identify those who are silently suffering from mental health problems. Sadly, many state schools do not hav...

Read More

Organisation

Agency of the Year

89up

89up is the global agency for non-profits. We campaign for great causes, build technology, develop strategies to tackle complex problems and inspire action. The idea for 89up came when our founder was in Belarus at the funeral of a murdered dissident and discovered that Bell Pottinger was working for the dictatorial government. Autocra...

Read More

CPB London

Inspired by the conversations we helped start around unconscious bias for IWD 2022, in April ‘22, we began to fully embed purpose into our offering. Our aim: to become an impactful creative agency of change. We developed a purpose-fuelled creativity framework and invested in a dedicated Director of Purpose, to consult on all client b...

Read More

Kindred

Kindred – the pioneers of positive change We’re an independent agency delivering positive change. Our objective for the last 12 months was to drive sustainable growth by reinforcing our position as the pioneers of positive change. We set out to prove that Kindred is the original, best, genuine article –we’ve focused on purpose-le...

Read More

Porter Novelli

2022 was the year we had to accelerate transformation.We went platinum in 2021 with 25% growth and we knew we had a hard second album to follow in 2022. After a successful ‘first’, the follow-up film or sequel book is always tougher. Energy levels are lower and doubt creeps in. This was the biggest challenge we faced in 2022 - were we...

Read More

Tin Man

Vodafone. Virgin Atlantic. Amazon Alexa. Magnet Kitchens. Gumtree. Luton Airport. These are just some of the blue-chip brands that chose Tin Man in the last 12 months and just some of the brands who want our unique blend of purpose driven consumer comms. 2022 was our best year ever. We grew by 46%, doubled in size and still had 100%...

Read More

We Are Futures

WE ARE FUTURES - BUILDING BRILLIANT FUTURES We Are Futures has one main 'Purpose'… To ensure the next generation fulfil their purpose. We now reach an incredible 10 million young people in the UK. And we're certainly not stopping there. We've worked with Sky Arts to get students' creative juices flowing with the largest eve...

Read More

Brand of the Year

ITV's Social Purpose: Shaping culture for good

As the UK’s largest commercial public service broadcaster, reaching millions of people every day, ITV has the opportunity to change minds and behaviours, using its creativity, content and channels to inspire positive change in the wider world. ITV is committed to going beyond the screen to make a positive impact on society. This wou...

Read More

Primula

Primula’s founder began life as a cheesemonger, where his passion for people, community and all things cheese began. For the last sixty years, those values have remained constant. The iconic cheese brand has a simple mission to create value for good causes in the local area and beyond through the sales of its products. The brand bel...

Read More

Virgin Atlantic

This is the story of how, post the COVID-19 pandemic, we successfully relaunched one of Britain's most storied brands, setting Virgin Atlantic up for a new era of travel with a purposeful brand platform rooted in reassessment. By connecting the brand's iconoclastic spirit to a new cultural zeitgeist, where we are all looking at our ...

Read More

Well Pharmacy

Well Pharmacy first appeared on the UK’s high streets in 2014 but the history of the business goes back much further than that. The company by its current name emerged following the acquisition by the Bestway Group of the Co-operative Group’s pharmacy operations which had been a major provider of community pharmacy services for over 7...

Read More

Leader of the Year

Mark Fawcett, Chairman & Chief Executive

We Are Futures

MARK FAWCETT – BUILDING BRILLIANT FUTURES When it comes to helping young people fulfil their potential, there's no better 'Future' leader than Mark. Mark has always been passionate about the huge difference he can make to young people, especially those with challenging backgrounds. So, his lifetime goal has always been to help yo...

Read More

Hugo Tagholm, Executive Director & Vice President

Oceana in the UK

What makes a great leader? Courage, commitment, and creativity. And Hugo Tagholm has all three in spades. He’s dedicated his life to campaigning for the health of our ocean, from the beach front to the front benches of Parliament. Spearheading action on water quality, plastic pollution and climate action, Hugo put Surfers Ag...

Read More

Kelly Hogarth, Founder

Thelma Gwen

Kelly is an industry-leader in purpose driven strategy. She is a creative strategist with corporate know-how, and her work with Marcus Rashford and Raheem Sterling has transformed how we see talent partnerships activated. Her purpose-led, authentic, visionary approach to strategy has reaped significant return for all brands she partner...

Read More

Campaign of the Year (Not For Entry)

The Most Inclusive Airline in the Skies

Lucky Generals and Tin Man

Client: Virgin Atlantic

When the biggest non-binary star, Sam Smith, shares and duets with your content THREE TIMES organically, when you land 2,000+ pieces of global coverage in three days, and when you trend across all social media platforms - you know you’ve made an impact. But when you genuinely make a difference to both the people who work for the bus...

Read More