I Live with Dementia

Lark Agency

Client: Dementia UK

In January 2023, the teams at Lark and Dementia UK were incredibly proud to launch the second phase of ‘I Live With Dementia’.

Three powerful TV and radio adverts now join five existing digital stills first released in 2021. The five-year campaign aims to show Dementia UK is here to support everyone affected by dementia. An estimated 995,000 people in the UK live with dementia – and that number keeps rising. This campaign is Dementia UK’s response: the charity’s first multinational brand awareness drive to reach the thousands of families struggling with dementia, and show that they’re not alone. The campaign, led on creative by Lark, has now seen the campaign targets set by our client, Dementia UK, smashed at the halfway stage of the campaign. There have been over 22,000 sign ups (against an overall target of 16,000 by the end of the campaign in early March), and they're seeing very high opt in rates of around 56% - showing people want to stay in touch with and continue to hear from Dementia UK. We're delighted to have worked on such a fantastic, important campaign and want to highlight this further.