The Purpose Awards are open to agencies, brands, charities, NGOs, and public sector organisations across EMEA that run purpose-led campaigns.
Please review the specific entry requirements by downloading the Entry Kit

By entering, you could gain unmatched exposure and attention across three industry-leading titles: Campaign, PRWeek, and Third Sector. Ultimately, the award serves as a 360-degree endorsement, validating your work from every critical angle: creative excellence, reputational impact, and authentic social value.

Please see below more information for your company:
If you are an Agency
If you are a Brand
If you are a Charity

By attending the event! This will not only be a great opportunity to network with your peers, but also a chance to celebrate the greatest achievements of the industry from the last 12 months. Attending the event is the best way to join the celebrations and discover if you've been crowned as one of this year's worthy winners.

Our social media team will also be working hard to share the results online as they are announced at the event. Make sure to follow us on LinkedIn here for full coverage.

If you for any reason you can't attend, we will send your trophy on to you. (If you have a trophy)

Please contact [email protected] for any further questions

Of course! Please see past winners here.

To enter, you must complete the online entry form here. You'll need to provide details about your entry, including an executive summary, written submission, a lead image and supporting materials.

Yes, you can submit as many entries as you like, provided they meet the eligibility criteria.

First entry deadline: Thursday 15 January

Second entry deadline: Thursday 19 February

Shortlist Announced: April 2026

Awards Ceremony: June 2026

Yes you can log back into the portal to make minor amends to your entry after submitting. If you submitted at a discounted entry deadline and need to make amends or move categories after this deadline has passed, the higher rate will apply. T&Cs here.

You should receive a confirmation email once you complete your registration. This will come from [email protected], please check your junk mail if you haven’t received it. Please email [email protected] if you would like your confirmation email to be resent.

If you wish to withdraw your entry, you must email us at [email protected]. Where you withdraw your entry more than 14 days after booking, we will not be able to offer a refund.

Yes! Please email [email protected], and we will provide you with feedback on your entry(ies) from the panel of judges.

We acknowledge that the use of AI has become increasingly common, transforming how people work and the outputs they deliver. In light of this, we expect entrants to indicate clearly where AI has been used — whether in the development of the work itself or in shaping the written entry or any associated assets submitted as part of that entry.

We would not publish your entry without prior permission. If you were shortlisted, we may publish your Executive Summary so we do ask no confidential information is included within this. If you win, we would do a write up on your entry, but this shouldn't include any confidential information. You can additionally mark parts of your entry as confidential/not for publication to ensure this, this, provided such restrictions are not used unreasonably.

You can find out more here.

Haymarket Events, part of Haymarket Media Group, is committed to ensuring that all entrants and entries are judged fairly, equitably, and by their peers. With this in mind, we would like to remind all entrants that we expect them to enter their work in good faith, with honesty and integrity.

We expect all entries to represent bona fide work that a company or agency is proud to have produced.

We acknowledge that the use of AI has become increasingly common, transforming how people work and the outputs they deliver. In light of this, we expect entrants to indicate clearly where AI has been used - whether in the development of the work itself or in shaping the written entry or any associated assets submitted as part of that entry.

If it becomes clear that an entry, or if the work entered, has been fabricated in any way, whether intentionally or unintentionally, Haymarket Media Group reserves the right to disqualify the entry.

If results have already been published, we retain the right to rescind the award and will publish an explanation on our relevant brand sites. Please note: any such decision will be made in consultation with the Chair of Judges and/or relevant judging panel.

Haymarket Media Group stands by its values of creativity, expertise, integrity, innovation, and respect. We expect everyone who enters, judges, or attends our events to uphold these same principles.

Our judges are leading experts and professionals from PR Media/Advertising, and Charities . We select judges for their expertise, experience, and impartiality. A full list of judges can be found here.

You can nominate yourself here - this will then be reviewed

Entries are judged based on a set of criteria outlined for each award category. The judging process is rigorous and involves multiple rounds of review to ensure fairness and accuracy. The judges' decisions are final.

Yes, the judging process is strictly confidential. Judges are bound by a non-disclosure agreement, and all information submitted in your entry is kept confidential.

Of course! We would just ensure you weren't judging your own entry or category(ies) you entered to maintain the integrity of the judging process.

The Awards lunch will take place on Thursday 4 June at the Jumeirah Carlton Tower London.
The address is:
1 Cadogan Place, Knightsbridge,
London SW1X 9PY, United Kingdom
There is a dedicated Ballroom entrance

By Underground: The nearest Underground station is Knightsbridge Station (Piccadilly Line), just a 5-minute walk from the hotel. Take Exit 2 (Sloane Street). Turn left onto Sloane Street, then left again onto Cadogan Place – the hotel is on your right-hand side.

By Taxi: Please provide drivers with the postcode SW1X 9PY and the main entrance on Cadogan Place.

By Car / Parking: There is limited spaces available at the hotel on a first come first serve basis. However, public car parks are conveniently located nearby, including:
NCP Cadogan Place Car Park (2-minute walk)
Sloane Street Car Park (5-minute walk)

By Train: The nearest mainline stations are Victoria Station (15-minute walk / 5-minute taxi ride) and Paddington Station (via a 15-minute taxi ride)

We encourage all of our guests to use a sustainable means of transport when travelling to our events.

Timings (subject to change)

12:15 Drinks Reception
13:00 Lunch
14:45: Awards Ceremony followed by post Awards networking
17:00 Carriages

Yes, there is a fee to attend - find out more here

While the event will be widely attended by those shortlisted, anyone in the industry is welcome to purchase tickets.

You should receive a booking confirmation email once you complete your booking. This will come from [email protected], please check your junk mail if you haven’t received it. Please email [email protected] if you would like your confirmation email to be resent.

Your ticket will be sent 2 weeks out from the event. This will come from [email protected]

The dress code for the event is Business Casual.

Yes, you are welcome to bring guests. Each guest will require a purchased ticket to attend.

All Attendees must be at least 18 years of age on the date of the Awards Ceremony.

We kindly request no speeches during the event. We have a lot of categories to get through and want to maximise your post-show celebrations and networking time.

Yes we can arrange this at no extra charge. Please contact [email protected] to arrange.

If you wish to cancel your attendance, you must email us at [email protected] as soon as possible. If you cancel 30 or more days before the Awards Ceremony, we will refund your Attendance Fee in full, though we reserve the right to retain an administration fee. Where you cancel less than 30 days before the Awards Ceremony, there will be no refund.

Yes these can be added to the guest info in the booking form or you can contact [email protected]. Requests must be made at least 2 weeks in advance of the event to guarantee we can accommodate the request.

Yes of course. Please contact [email protected] if you would like to swap your drinks package for a non-alcoholic alternative

There will be photography and video production taking place during the event and the resulting images may be used for promotional purposes on-line and in printed materials.

We have partnered up with Priority to offer you the best rates on hotels in the local area. More details can be found here. 

Yes there will be complimentary cloakroom for small bags and coats.

Yes these can be purchased here

Haymarket Media Group, the organisers of the Purpose Awards, are committed to ensuring our events provide a positive and enjoyable experience for everyone present. All attendees are expected to adhere to our Events Code of Conduct to ensure a safe, respectful and inclusive environment for everyone attending.

We ask all our attendees if they have any additional requirements as part of the booking process and make every effort to accommodate them. We're committed to making this event accessible to everyone. If you have any further questions about the accessibility of the event or if there's anything we may be able to arrange please contact [email protected] who can support you in with your access needs and getting any necessary adjustments made.

At present, this is not something we are able to offer at the venue. Please do reach out to [email protected] to discuss your needs and we will do our best to accomodate your requirements.

This can be accommodated upon request.

At present, this is not something we are offering. However please do reach out to [email protected] to discuss your needs and we will do our best to accommodate your requirements.

At present, this is not something we are offering. However please do reach out to [email protected] to discuss your needs and we will do our best to accommodate your requirements.

The hotel makes efforts to ensure that any guests with accessibility requirements are accommodated for. The hotel entrance is step free and guests can enter the main lift in the Lobby to get to the event space on the first floor. The event space is all located all on the same floor with step free access throughout. The accessible bathrooms are also on the first floor.

This event features loud music, complete darkness, flashing lights and images. Water (and refined mineral) based atmospherics are used throughout the event.

Add anything extra we may be expecting (discussion will need to be had with production)

Yes. Please inform us when booking so we can reserve a space for you and your dog. 

Please contact [email protected] who can support you in with your access needs and getting any necessary adjustments made.

Haymarket Media Group is committed to playing our part in creating a more sustainable future and are working hard to minimise the carbon footprint of our events. We want to create more sustainable events and help our attendees do the same. You can find out more here.