Rewarding creative Campaigns that further positive causes

Early- Bird Deadline: Thursday 17 February 2022

Recent years have seen cause marketing move from a niche pursuit to a truly popular approach among major corporations and brands, reaching near ubiquity in some industries. Old style CSR has largely been replaced by a desire to add a bigger purpose at the heart of organisations. 

Charities, NGOs and public sector bodies have also continued to innovate and produce powerful, effective campaigns for their own causes. 

Supported by industry leading brands PRWeek, Campaign and Third Sector, the Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them. The Awards are open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.

With the rise of cause marketing and social purpose showing no signs of slowing, winning a Purpose Award is a perfect way to demonstrate your organisation's ability to excel in this crucial area.

Key Information


Key Dates


Early- Bird Deadline: Thursday 17 February 2022

Standard Entry Deadline: Tuesday 17 March 2022

Shortlist Announcement: April 2022

Awards Ceremony: June 2022

Pricing 


Early Bird Rate - £395 + VAT (until 17 February)

Standard Rate - £530 + VAT 

What can the Purpose Awards offer your business?



Establish 

Entering the Awards gives you the opportunity to differentiate yourself as the best in the industry by the Purpose Awards and get credibility from three leading brands across the profession - PRWeekCampaign and Third Sector


Judged by the best

 Our prestigious judging panel consists of industry thought leaders who will review and determine what companies and people are exemplifying best practice and the highest standards the industry can offer. 


Showcase

If shortlisted benefit from exposure for your projects on the awards website and across PRWeek, Campaign and Third Sector. Being able to classify yourselves globally as an award winning company is invaluable.


Motivation

Recognise all the hard work of your team - make sure to get their thoughts and ideas when you are putting your entries together to let them know the value of all the work they have been doing.


Support Innovation

 When writing your entries it allows you to evaluate your work from a different perspective, as well as introduce and publicise your new ideas to the industry - benchmarking yourself against your competition and making your work stand out. 


Build relationships

Focus on the positives of what your teams have been doing to combat unprecedented challenges. Showcase and champion the astounding achievements and raise morale!

Categories

DOWNLOAD THE ENTRY KIT TO VIEW THE CATEGORY CRITERIA

Brand Led

Best Environmental Cause Campaign

Best Health Cause Campaign

Best Equality & Inclusion Cause Campaign

Best Public Awareness Cause Campaign

Best Fundraising Campaign

Best Advocacy Campaign

Charity/NGO

Best Environmental Cause Campaign

Best Health Cause Campaign

Best Equality & Inclusion Cause Campaign

Best Public Awareness Cause Campaign

Best Fundraising Campaign

Best Advocacy Campaign

Public Sector

Best Environmental Cause Campaign

Best Health Cause Campaign

Best Equality & Inclusion Cause Campaign

Collaboration

Best Environmental Cause Campaign

Best Equality & Inclusion Cause Campaign

Best Public Awareness Cause Campaign

Best Fundraising Campaign

Best Advocacy Campaign

Best Health Cause Campaign

Specialist

Best Proof of Authenticity

Best Use of Creativity

Best Use of Celebrity and/or Influencers

Best Use of Technology

Best Use of Digital/Social Media

Company Awards

Agency of the Year

Brand of the Year

Comms Professional of the Year

Business Leader of the Year (non-enterable)

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