About the awards

Recent years have seen cause marketing move from a niche pursuit to a truly popular approach among major corporations and brands, reaching near ubiquity in some industries. Old style CSR has largely been replaced by a desire to add a bigger purpose at the heart of organisations.

This trend has accelerated in 2020, with the onset of the coronavirus, the rise of the Black Lives Matter movement and the growing climate emergency.

At the same time, charities, NGOs and public sector bodies have continued to innovate and produce powerful, effective campaigns for their own causes.

Against this backdrop, leading Haymarket titles PRWeek, Campaign and Third Sector have launched The Purpose Awards EMEA for a second year.

Previously called The Campaigns for Good Awards, the new name was adopted for the scheme when it debuted in the US in 2019. It reflects the growing use of 'purpose' as a term for modern campaigning that puts a positive cause or progressive movement at its centre.

The Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them.

The Awards are open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.

With the rise of cause marketing and social purpose showing no signs of slowing, winning a Purpose Award is a perfect way to demonstrate your organisation's ability to excel in this crucial area.

The entry process for the awards can often force you to look at your organisation from a different perspective, and identify areas for improvement, which can be more valuable than the trophy itself.

Winners Announced

PRWeek, Campaign and Third Sector were excited to announce the winners of the 2021 Purpose Awards EMEA. 

This year’s shortlist was filled with incredible work, and we are so glad we could continue to recognise it along with the amazing people and teams behind them! We revealed this year’s results in a digital ceremony that took place across two days on Tuesday 29th and Wednesday 30th June. The full show is available online here and you can view the full list of results here.

On behalf of everyone here at Purpose we would like to extend a huge congratulations to all of this year’s finalists, high commendations and of course, our winners.

WATCH DAY ONE & TWO OF THE PURPOSE AWARDS 2021

Categories

DOWNLOAD THE ENTRY KIT TO VIEW THE CATEGORY CRITERIA

Brand Led

Best Environmental Cause Campaign

Best Health Cause Campaign

Best Equality & Inclusion Cause Campaign

Best Public Awareness Cause Campaign

Best Fundraising Campaign

Best Advocacy Campaign

Charity/NGO

Best Environmental Cause Campaign

Best Health Cause Campaign

Best Equality & Inclusion Cause Campaign

Best Public Awareness Cause Campaign

Best Fundraising Campaign

Best Advocacy Campaign

Public Sector

Best Environmental Cause Campaign

Best Health Cause Campaign

Best Equality & Inclusion Cause Campaign

Collaboration

Best Environmental Cause Campaign

Best Equality & Inclusion Cause Campaign

Best Public Awareness Cause Campaign

Best Fundraising Campaign

Best Advocacy Campaign

Best Health Cause Campaign

Specialist

Best Proof of Authenticity

Best Use of Creativity

Best Use of Celebrity and/or Influencers

Best Use of Technology

Best Use of Digital/Social Media

Company Awards

Agency of the Year

Brand of the Year

Comms Professional of the Year - NEW!

Business Leader of the Year - NEW!

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