Recent years have seen cause marketing move from a niche pursuit to a popular tactic among major corporations and brands. Old-style CSR has largely been replaced by a desire to add a bigger purpose at the heart of organisations. Campaigns have matured, with the best becoming more aligned with positive long-term goals.
Charities, NGOs and public sector bodies have also continued to innovate and produce powerful, effective campaigns for their own causes.
Supported by industry-leading brands PRWeek, Campaign and Third Sector, the Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them. We're open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.
With the rise of cause marketing and social purpose showing no signs of slowing, winning a Purpose Award is a perfect way to demonstrate your organisation's ability to excel in this crucial area.
Entering the Awards gives you the opportunity to differentiate yourself as the best in the industry by the Purpose Awards and get credibility from three leading brands across the profession - PRWeek, Campaign and Third Sector.
Judged by the best
Our prestigious judging panel consists of industry thought leaders who will review and determine what companies and people are exemplifying best practice and the highest standards the industry can offer.
If shortlisted benefit from exposure for your projects on the awards website and across PRWeek, Campaign and Third Sector. Being able to classify yourselves globally as an award winning company is invaluable.
Recognise all the hard work of your team - make sure to get their thoughts and ideas when you are putting your entries together to let them know the value of all the work they have been doing.
When writing your entries it allows you to evaluate your work from a different perspective, as well as introduce and publicise your new ideas to the industry - benchmarking yourself against your competition and making your work stand out.
Focus on the positives of what your teams have been doing to combat unprecedented challenges. Showcase and champion the astounding achievements and raise morale!