Home - Purpose Awards

The awards were showcased at our first live awards ceremony on Friday 10th June 2022 at BAFTA Piccadilly!

The event began with a drinks reception, followed by a theatre-style ceremony where this year's winners will be revealed. It was great for the industry to come together to network, reconnect and celebrate!

VIEW RESULTS

Rewarding creative Campaigns that further positive causes

Recent years have seen cause marketing move from a niche pursuit to a truly popular approach among major corporations and brands, reaching near ubiquity in some industries. Old style CSR has largely been replaced by a desire to add a bigger purpose at the heart of organisations.

Charities, NGOs and public sector bodies have also continued to innovate and produce powerful, effective campaigns for their own causes.

Supported by industry leading brands PRWeek, Campaign and Third Sector, the Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them. The Awards are open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.

With the rise of cause marketing and social purpose showing no signs of slowing, winning a Purpose Award is a perfect way to demonstrate your organisation's ability to excel in this crucial area.

Establish

Entering the Awards gives you the opportunity to differentiate yourself as the best in the industry by the Purpose Awards and get credibility from three leading brands across the profession - PRWeek, Campaign and Third Sector.

Judged by the best

Our prestigious judging panel consists of industry thought leaders who will review and determine what companies and people are exemplifying best practice and the highest standards the industry can offer.

Showcase

If shortlisted benefit from exposure for your projects on the awards website and across PRWeek, Campaign and Third Sector. Being able to classify yourselves globally as an award winning company is invaluable.

Motivation

Recognise all the hard work of your team - make sure to get their thoughts and ideas when you are putting your entries together to let them know the value of all the work they have been doing.

Support Innovation

When writing your entries it allows you to evaluate your work from a different perspective, as well as introduce and publicise your new ideas to the industry - benchmarking yourself against your competition and making your work stand out.

Build relationships

Focus on the positives of what your teams have been doing to combat unprecedented challenges. Showcase and champion the astounding achievements and raise morale!

Jan Gooding

Chair, Given

She/Her

Jan Gooding is known to be one of the UK’s most experienced marketing leaders and is outspoken on a range of subjects from building global brands to inclusive leadership.

She has enjoyed a successful marketing career during which time she has worked with FTSE 100 companies such as BT, British Gas, Diageo and Unilever and, most latterly, as the Group Brand Director at Aviva. In her final role at Aviva, as their first Global Inclusion Director, she was responsible for introducing the ground-breaking policy of equal parental leave.

Jan now pursues a portfolio of interests as an executive coach, non-executive Chair of Given and PAMCo and is President of the Market Research Society. She is on the CMI Race Equity Committee, the advisory board of Utopia and is the former Chair of Stonewall. She is regular columnist for Mediatel and an Honorary Fellow of the Marketing Society.