BEST ADVOCACY CAMPAIGN
For campaigns involving multiple organisations (eg: brands, charities, public sector bodies etc) focused on advocacy for a particular cause. Judges will be looking for original creative ideas and evidence of different organisations working together effectively for the same goal. Ideally the winning campaign will raise awareness, or positive sentiment, towards both the cause/issue and the organisations behind it. There will be a particular focus on campaigns that are aimed at changing a decision, policy, or behaviour, or that use the law to secure change. There will be no particular bias based on the scale of the cause – it is equally applicable to small, regional/local campaigns as national or international ones. The winning campaign will be expected to provide data to support its claims, where appropriate
BEST ENVIRONMENTAL CAUSE CAMPAIGN
For campaigns involving multiple organisations (eg: brands, charities, public sector bodies etc) that raise awareness of an environmental cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.
BEST EQUALITY & INCLUSION CAUSE CAMPAIGN
For campaigns involving multiple organisations (eg: brands, charities, public sector bodies etc) that raise awareness of a cause or issue linked to equality and inclusion and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.
BEST HEALTH CAUSE CAMPAIGN
For campaigns involving multiple organisations (eg: brands, charities, public sector bodies etc) that raise awareness of a health-related cause or issue and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.
BEST PUBLIC AWARENESS CAUSE CAMPAIGN
For campaigns involving multiple organisations
(eg: brands, charities, public sector bodies etc)
that are relevant to the public – but do not fall
in the category of ‘equality & inclusion’, ‘health
cause’ or ‘environmental cause’. Judges will
be looking for original creative ideas. Ideally
the campaign will raise awareness, or positive
sentiment, towards the cause/issue, and/or help
change behaviour. The winning campaign will be
expected to provide data to support its claims,
where appropriate.