About the awards


Recent years have seen cause marketing move from a niche pursuit to a truly popular approach among major corporations and brands, reaching near ubiquity in some industries. Old style CSR has largely been replaced by a desire to add a bigger purpose at the heart of organisations.

This trend has accelerated in 2020, with the onset of the coronavirus, the rise of the Black Lives Matter movement and the growing climate emergency.

At the same time, charities, NGOs and public sector bodies have continued to innovate and produce powerful, effective campaigns for their own causes.
Against this backdrop, leading Haymarket titles PRWeek, Campaign and Third Sector have launched The Purpose Awards EMEA for a second year.

Previously called The Campaigns for Good Awards, the new name was adopted for the scheme when it debuted in the US in 2019. It reflects the growing use of 'purpose' as a term for modern campaigning that puts a positive cause or progressive movement at its centre.

The Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them.
The Awards are open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.

With the rise of cause marketing and social purpose showing no signs of slowing, winning a Purpose Award is a perfect way to demonstrate your organisation's ability to excel in this crucial area.

The entry process for the awards can often force you to look at your organisation from a different perspective, and identify areas for improvement, which can be more valuable than the trophy itself.

The Purpose Digital Awards 2021


PRWeek, Campaign and Third Sector are excited to announce that the Purpose Awards EMEA are going digital for the second year in a row. This year's shortlist was filled with some incredible work, and there is no doubt we should continue to celebrate it. 

We will be announcing the winners across two days, from 4pm BST on Tuesday 29th and Wednesday 30th June. This will be hosted via a live stream on the PRWeek UK website, as well as each winner being showcased on our Twitter @PurposeAwdsEMEA using the hashtag #PurposeAwardsEMEA.

The Awards will be free to view however you must register in advance using the link below, make sure you don't miss out!
Category Schedule

Tuesday 29th June - Day One

BRAND LED
Best Advocacy Campaign
Best Environmental Cause Campaign
Best Equality & Inclusion Cause Campaign
Best Fundraising Campaign
Best Health Cause Campaign
Best Public Awareness Cause Campaign

COLLABORATION
Best Advocacy Campaign
Best Environmental Cause Campaign
Best Equality & Inclusion Cause Campaign
Best Fundraising Campaign
Best Health Cause Campaign
Best Public Awareness Cause Campaign

COMPANY
Business Leader of the Year
Agency of the Year

Wednesday 30th June - Day Two

CHARITY/NGO
Best Advocacy Campaign
Best Environmental Cause Campaign
Best Equality & Inclusion Cause Campaign
Best Fundraising Campaign
Best Health Cause Campaign
Best Public Awareness Cause Campaign

PUBLIC SECTOR
Best Environmental Cause Campaign
Best Equality & Inclusion Cause Campaign
Best Health Cause Campaign

SPECIALIST
Best Proof of Authenticity
Best use of Celebrity and/or Influencers
Best Use of Creativity
Best use of Digital/Social Media
Best use of Technology

COMPANY
Comms Professional of the Year
Brand of the Year
Campaign of the Year

Categories


Download the entry kit to view the category criteria
Best Environmental Cause Campaign
Best Health Cause Campaign
Best Equality & Inclusion Cause Campaign
Best Public Awareness Cause Campaign
Best Fundraising Campaign
Best Advocacy Campaign
Best Environmental Cause Campaign
Best Health Cause Campaign
Best Equality & Inclusion Cause Campaign
Best Public Awareness Cause Campaign
Best Fundraising Campaign
Best Advocacy Campaign
Best Environmental Cause Campaign
Best Health Cause Campaign
Best Equality & Inclusion Cause Campaign
Best Environmental Cause Campaign
Best Equality & Inclusion Cause Campaign
Best Public Awareness Cause Campaign
Best Fundraising Campaign
Best Advocacy Campaign
Best Health Cause Campaign
Best Proof of Authenticity
Best Use of Creativity
Best Use of Celebrity and/or Influencers
Best Use of Technology
Best Use of Digital/Social Media
Agency of the Year
Brand of the Year
Comms Professional of the Year - NEW!
Business Leader of the Year - NEW!

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