Purpose Awards EMEA


Recent years have seen cause marketing move from a niche pursuit to a popular tactic among major corporations and brands. Old-style CSR has largely been replaced by a desire to add a bigger purpose at the heart of organisations. Campaigns have matured, with the best becoming more aligned with positive long-term goals.

Charities, NGOs and public sector bodies have also continued to innovate and produce powerful, effective campaigns for their own causes. 

Supported by industry-leading brands PRWeek, Campaign and Third Sector, the Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them. We're open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.

With the rise of cause marketing and social purpose showing no signs of slowing, winning a Purpose Award is a perfect way to demonstrate your organisation's ability to excel in this crucial area.  

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Key Information


Key Dates:

Entry Deadline: Thursday 7th March

Shortlist Announcement: Wednesday 24th April

Awards Ceremony: Friday 7th June

Prices:

Entry Fee: £600 +VAT

If you are a charity, please contact [email protected] to discuss discounted rates.

What can the Purpose Awards offer your business?



Establish 

Entering the Awards gives you the opportunity to differentiate yourself as the best in the industry by the Purpose Awards and get credibility from three leading brands across the profession - PRWeekCampaign and Third Sector


Judged by the best

 Our prestigious judging panel consists of industry thought leaders who will review and determine what companies and people are exemplifying best practice and the highest standards the industry can offer. 


Showcase

If shortlisted benefit from exposure for your projects on the awards website and across PRWeek, Campaign and Third Sector. Being able to classify yourselves globally as an award winning company is invaluable.


Motivation

Recognise all the hard work of your team - make sure to get their thoughts and ideas when you are putting your entries together to let them know the value of all the work they have been doing.


Support Innovation

 When writing your entries it allows you to evaluate your work from a different perspective, as well as introduce and publicise your new ideas to the industry - benchmarking yourself against your competition and making your work stand out. 


Build relationships

Focus on the positives of what your teams have been doing to combat unprecedented challenges. Showcase and champion the astounding achievements and raise morale!

Categories 2024


Specialist

Best Proof of Authenticity

Best use of Celebrity and/or Influencers

Best Use of Creativity

Best use of Digital/Social Media

Best use of Technology

Public Sector

Best Environmental Cause Campaign

Best Equality & Inclusion Cause Campaign

Best Health Cause Campaign

Charity/NGO

Best Advocacy Campaign

Best Environmental Cause Campaign

Best Equality & Inclusion Cause Campaign

Best Fundraising Campaign

Best Health Cause Campaign

Best Public Awareness Cause Campaign

Collaboration

Best Advocacy Campaign

Best Environmental Cause Campaign

Best Equality & Inclusion Cause Campaign

Best Fundraising Campaign

Best Health Cause Campaign

Best Public Awareness Cause Campaign

Brand Led

Best Advocacy Campaign

Best Environmental Cause Campaign

Best Equality & Inclusion Cause Campaign

Best Fundraising Campaign

Best Health Cause Campaign

Best Public Awareness Cause Campaign

Organisation

Agency of the Year

Brand of the Year

Leader of the Year

Campaign of the Year (Not For Entry)

Chair of Judges

Sarah-Jane Rumford - Managing Partner and PR Director , 89up

Judges 2024


From The Editors

HEAR ABOUT THE IMPORTANCE OF THE PURPOSE AWARDS