Purpose Awards EMEA


Supported by industry-leading brands PRWeek, Campaign and Third Sector, the Purpose Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them. We're open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA. With the rise of cause marketing and social purpose showing no signs of slowing, winning a Purpose Award is a perfect way to demonstrate your organisation's ability to excel in this crucial area. 

On Friday 7 June 2024 at the Londoner Hotel, we celebrated the best of the best in cause marketing. Congratulations to the winners!


Last year's highlights

Chair of Judges

Sarah-Jane Rumford - Managing Partner and PR Director , 89up

"I'm delighted to be chair of judges for the Purpose Awards 2024. Having been on a judging panel in 2023, I was impressed by the ambition, creativity and dedication coming out of the sector, and I'm excited to see the 2024 entries. I'll be looking for killer audience insights, leading to smart creative that delivers stand-out results and drives real-world impact. And I'll be cheerleading for all who enter and get to celebrate their passion and commitment. As previous winners at these awards my team at 89up and I know how good recognition feels when you work tirelessly to achieve positive change"

Judges 2024

The Editors' View


The Editors' View

Siobhan Holt - News Editor, PRWeek

“Campaigns with ‘purpose’ show no sign of diminishing. In fact, the ongoing economic challenges plus political and societal issues, have made purpose campaigns more relevant now than ever. The Purpose Awards are the ideal way for businesses to show they are a leader in this pivotal genre”

Imogen Watson - Work & Inspiration Editor, Campaign

"While there is some evidence that purpose-led work is slowly falling from dominance, as scientists deliver a ‘final warning’ on the climate crisis and the world grapples with war and human rights abuses, the need for brands and their agencies to help provide an answer to some of the world's worst problems has never felt greater. The Purpose Awards provides a welcome moment to celebrate all the great work that goes on." 

Emily Burt - Editor, Third Sector

"A well-executed and creative campaign with storytelling at its core can change the world for the better. We look forward to celebrating your successes at the 2024 Purpose Awards."