Kamiqua Lake

Kamiqua is a Senior Creative Strategist who is passionate about supporting brands to break new ground, engage new audiences and drive business growth. Kam has worked agency-side and in-house across a myriad of sectors and disciplines from brand PR, FMCG and consumer health, to fashion, retail, corporate communications, travel and reputation management. Having held leading positions in global agencies including Weber Shandwick, H&K Strategies and Virgo Health, Kam has led comms for national and multinational companies including J&J, Aldi, Hertz, Reckitt, Mondelez International and Coca Cola. In 2020 Kam used the depth and breadth of my experience to establish Coldr - an award-winning, community-first consultancy that helps brands to make meaningful connections, drive column inches and have an impact. Kam is passionate about equity, building communities and inspiring the next generation. She is a trustee for the RNIB (Marketing, Social Media and Digital) a mentor and a qualified life coach. Frustrated by the lack of Black inclusion in the industry and keen to create a safe space for Black pros, Kam set up the UK Black Comms Network, a 300 strong membership body that empowers PR and communications professionals to connect, network and thrive. Kam is also keen to inspire the next generation. She is a founding member of Industry Advisory Board for the London College of Communication, University of the Arts London and lectures on the 'Agency Life' module, to help students to bridge the gap between their academic study and working in the PR industry.