Mirjam Peternek McCartney

Founder and CEO , Lemongrass Marketing

Mirjam founded Lemongrass 16 years ago, prompted by a desire to create meaningful change in travel communications. Her bold vision has led Lemongrass to evolve an entirely new approach within the industry; combining the best of PR, through creativity and storytelling, with the strategic power of data insights. Mirjam is known and respected for her tailored, results-driven mindset. As one of the industry's leading figures, she's regularly invited to speak at global travel events (including Pure, T Fest and TTG Luxury Travel Summit) and as a guest on industry podcasts. She also partners with The Conscious Travel Foundation to undertake pro bono work and free training in PR, content marketing and sustainable marketing for independent, sustainable travel brands. Combining natural curiosity and a constant drive to do more for people and planet, Lemongrass has recently gained B Corp status. Furthermore, Mirjam is a Goldman Sachs Alumna at Oxford University, her experience of which has guided Lemongrass to become one of the earliest adopters in travel PR of the four-day working week.