Lameya Chaudhury

Director Social Impact , Lucky Generals

Lameya Chaudhury is Head of Social Impact at Lucky Generals, where she works hard to help brands turn good intentions into something genuinely useful. With a background in human rights, tech and behaviour change, she brings a practical, people first approach to questions of sustainability, ethics and how brands can show up responsibly in the real world. She has judged work for the Purpose Awards, the IPA and Creative Review, always looking for ideas that feel honest, imaginative and rooted in real impact rather than fanfare. Lameya has also represented Lucky Generals at the UN, London SXSW and COP30, speaking about the role creativity can play when it's guided by humility and proper action. Above all, she believes progress happens when we listen hard, stay curious and keep pushing for work that quietly but confidently makes things better.