"Showing up with authenticity. Show up with a story that proves your purpose in action! Show real impact, real people, and real change."

Nancy Atieno Onyango, CEO & FOUNDER, Show Up Communications

"Make your purpose crystal clear and back it up with evidence of impact. Judges want to see authenticity, measurable results, and a compelling story that shows how your work made a real difference."

Caroline Appleton, Head of Individual Supporters, NSPCC

"Put the same love into the entry as you did the work itself. A well-crafted entry always comes across and makes judging easier."

Fiona Couper, Group Head of Sustainability & Risk, VCCP

"Get that entry in and include as many examples as you can of your great work."

Jessie Macneil-Brown, Head of Social Mission EU/ANZ, Ben and Jerry's

"Write with passion and zeal, we can't wait to read what is your purpose and how you are being the change you want to see."

Clair Challenor-Chadwick, Managing Director, Cause and Effect Public Relations

"Show the change. I would love to see how ideas have turned into actions that have made a difference in the world."

Matt Longley, CEO, Mobsta

"Be clear about what you're setting out to solve - and SHOW EVIDENCE of the impact. Keep it simple and honest."

Jason Hesse, Head of Corporate Brand, Channel 4

"Tell a compelling, authentic story supported by clear evidence of impact. Go beyond intentions: articulate the challenge, your unique approach, and the real-world results. Judges are looking for entries that combine strategic insight, creative brilliance, and measurable, lasting change. Be transparent, be bold, and above all, be genuine."

Emmanuel Adediran, Business Director, mediaReach OMD

"Demonstrate why your brand has 'a right to play' on the topic and the research that supports the way the Brand has tackled the cause."

Mike Walsh, Marketing Director, LADbible Group