Müd: Don't Hide What's Inside

Client: BiteBack2030

Bite Back 2030 is a youth-led charity campaigning for a healthier generation. We worked with their Youth Board – a team of passionate teenage activists – on a stunt to get their Don't Hide What's Inside campaign noticed by some big players in business and government. Our creative idea made health claims on food labels a talking point of the public, press and policy makers, with media stories about the stunt reaching over 80 million readers and raised in the House of Lords.