Aviva Community Fund Cost of Living Boost
The Aviva Cost of Living Boost campaign was launched as an offshoot of the existing Aviva Community Fund to tackle these pressures head-on. Aviva injected an additional £2m of funding to target cost of living related projects through match funding, doubling every £1 raised from every public donation, up to £250. We curated a campaign that represented the projects that most needed our support – from empowering elderly with digital literacy skills, to supporting people at risk of homelessness, or enabling more people to access food banks, and free financial advice. And using a mix of owned, earned, and paid channels we helped to maximise donations and support. Aviva employees could also donate a £50 voucher they were given to support a financial wellbeing project of their choice, and Aviva would double it to £100. The campaign was hugely popular with Aviva employees, with over 51% employee engagement and 8,000 employees donated their employee voucher. The full fund was distributed in the timeframe, raising a total of £3.3m across 276 Cost of Living Boost projects – to help those who needed it most.