Kelly Hogarth, Founder

Thelma Gwen

Kelly is an industry-leader in purpose driven strategy. She is a creative strategist with corporate know-how, and her work with Marcus Rashford and Raheem Sterling has transformed how we see talent partnerships activated. Her purpose-led, authentic, visionary approach to strategy has reaped significant return for all brands she partners with including Burberry and NatWest, responding effectively to the needs of this new generation of consumer. She has the ability to transform and define brand values, through purpose and talent integration, to set a sustainable foundation for brand success. There is a simplicity to her work, leveraging her expertise in comms delivery, & aligning values with authenticity. Kelly takes on every task passionately, never losing sight of the end goal/ brand objectives. She operates with vision for scalability & societal progression, with an unparalleled network that would add significant value to any partner. In September 2021, Kelly founded Thelma Gwen, redefining representation with her truly bespoke approach to strategy, married with an industry-renowned brand build expertise. This is authentic, uncompromising, storytelling for sustainable success, and business management driven by purpose and integrity. Kelly has been able to demonstrate the power of social impact that can be derived from the platform sports affords – not only championing causes but impacting policy through effective communication strategies.