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Get Dirty To Save Earth's Skin
Red Consultancy
Client: Weleda
Weleda, the original green beauty brand, tasked Red Consultancy to raise awareness of the issue and encourage consumers to join them in becoming activists for healthy soil. Our solution: the simple, clever analogy of soil as the ‘skin of the earth’ and treating soil as you would your own skin. The resulting campaign – which saw Red Consultancy develop a global comms strategy and suite of assets for use across 40+ markets as well as roll out the UK campaign - delivered widespread editorial and social buzz that ultimately helped increase sales of Weleda’s soil-friendly products which in turn funds soil health initiatives.