Client: adidas and #Merky Foundation
The campaign achieved over 200 pieces of editorial coverage, including 30 pieces across national broadcast, print and online titles. As a result there were over 35,000 visits to the #Merky FC website in the first week of the campaign. There have been over 2,000 applications for the roles. Almost half (46%) of the campaign’s Black and Mixed Heritage audiences were aware of the launch.