Duvet Days

Evoke Mind+Matter

Client: Duchenne UK

Cosy. Inclusive. Simple. All too often community fundraising campaigns require someone to leap from a plane or break a sweat on a dauntingly long bike ride. Why can’t we do something good from a place of comfort? Our insight-led campaign helps people do just that, by encouraging them to host their very own ‘Duvet Day’. In fact, it’s probably the cosiest campaign the UK has ever seen. It’s a day to spend some much-needed quality time with your loved ones, to hang up the suit in place for a snood, to kick off the heels and glide into your slippers. What’s more, our campaign allows people of all physical abilities to take part – ensuring inclusivity is at the heart of our shared efforts to raise funds and awareness for Duchenne UK (DUK). The campaign speaks directly to DUK’s family & friends fund – a collective group of superstars who have a personal connection to Duchenne Muscular Dystrophy and who often work tirelessly to raise funds in their community. With Duvet Days, we bring them a fundraising opportunity where they can catch their breath and spread the word across a wider network than ever before – whether from the comfort of your own home, at work, in schools or at universities. Our playfully designed assets are all that’s needed to pull off the perfect Duvet Day – so gather your people (and their donations), sit back, grab a hot chocolate and feel the smugness of snugness as you #DuNothingForDuchenne