Be Seen Be Heard

Headland Consultancy

Client: The Body Shop

The Body Shop’s purpose is to fight for a fairer, more beautiful world and over decades it has delivered changemaking activism on everything from animal testing to rainforest protection. But in the post-Anita Roddick era, the reality is that the brand’s position as an activist had diminished. To succeed in the 2020s, it needs to reclaim its activist mojo and find relevance with Gen Z. Be Seen Be Heard is a new, multi-year global campaign to elevate youth voices and position The Body Shop as an activist.

Backed by the United Nations and British Youth Council, through communications and advocacy we are bringing the brand’s purpose to life to make political change happen – at the same time as rebuilding credibility with young people and customers. Through a combination of global and local activations bringing together activists, policy makers and third parties, we have started a conversation that is galvanising real change. Whether it’s driving young voter registration for the US midterms, putting votes at 16 on the radars of Number 10 and the Labour Party, or simply turning the brand’s channels into more engaged and engaging places to be, our campaign is delivering for citizens and brand alike.