Make Women's Football Equal

Third City

Client: Starling

As the only UK bank founded by a woman, Starling knows only too well what it’s like to challenge a traditionally male-dominated industry. With the UEFA Women’s EUROs approaching, we needed a campaign to support the bank’s sponsorship of the tournament that brought together football with Starling’s heartland of money. So we created the first ever fantasy football game for the Women’s EUROs, and with almost 200 media hits, 4,000 players and a huge boost to brand awareness, we hit our goals and beyond.