Trainline ' I Came by Train'

Mother London

Client: Trainline

Every day, we’re bombarded with drastic actions needed to meet our climate targets, but these tactics can leave people feeling scared or overwhelmed. So, we created I Came By Train, a more manageable way to make an impact. If we all switched just one car or plane journey to a train journey, every year, we could collectively save millions of tonnes of CO2. I Came By Train was launched with an RnB love letter to mother nature by Craig David, a bold OOH campaign that gave people a range of reasons to be proud to take the train and a website for people to pledge to make the switch.