Digital Poverty Alliance Peak Visual Merchandising
Team ITG supported the campaign end-to-end, from the initial creative concept – Light Up Futures this Christmas - through to overnight installations across multiple stores across the country. The outcome has seen a seismic £70k in raised for the Digital Poverty Alliance that has allowed them to handle, manage, and deliver the following for people living in digital poverty: - 2063 total received applications. - 1373 Verified Applications. - 587 Laptops Sent to people in digital poverty (increasing monthly).