Vodafone #FeelTheConnection 5G enabled Haptic Suits
As Official Connectivity Partner of Mighty Hoopla, it provided Vodafone with a credible platform to develop a technology solution to a real-life issue and encourage more inclusive experiences at live events. Working with technology partners, Music: Not Impossible and Unit9, Vodafone combined cutting-edge haptic and AI technology with its 5G network to enable deaf and hard-of-hearing fans to feel live music in a new way through innovative haptic suits, which were a world first for festivals. The suits translated music from artists performing on stage into a series of vibrations felt across the body, so deaf and hard-of-hearing fans could feel music in a new way. Crowd reactions were also recorded and fed back into the suits in real-time using Vodafone’s 5G network and translated using bespoke machine learning software. Vodafone invited members of the deaf and hard-of-hearing community to experience the suits during artist’s sets including Jessie Ware, Steps and Sugababes. The suit’s design and campaign content considered the needs of the deaf and hard-of-hearing community, ensuring the experience was genuinely inclusive. The suits were a resounding success with fantastic feedback from festival-goers, one saying it ‘made them feel like superman!’ and generating 100% positive/neutral reaction to content distributed post event.