Make Your Comeback
Client: Sport England and Strava
With gyms closed and exercise classes paused during the pandemic, 7 million women aged 14-60 reported taking a break from exercise. To help them rediscover the joy of movement we launched Make Your Comeback, a partnership between This Girl Can and Strava to help women get active in whatever way they choose.
During the campaign 18,500 women joined the This Girl Can Club on Strava, building a supportive community and logging over 250,000 activities. 39,000 UK women got moving by taking part in the Make Your Comeback Challenge, and, most importantly, 3 out of 4 women who took part are now doing more exercise than they did before the campaign, helping to reduce the ongoing gap in activity amongst men and women.