Jerry Daykin

VP - Head of Media, Beam Suntory

Jerry Daykin is a London based, global marketing leader who has helped champion media and digital at a number of global brands including his current role as VP, Head of Media at premium spirits company Beam Suntory. Previously he has led global or regional teams at GSK (now Haleon), Diageo and Mondelez He is passionate about effectiveness, creativity, conscious approaches to media and bringing digital sense to the increasingly confusing world of modern marketing.

Alongside this he is outspoken around the importance of diversity & inclusion in our industry and the power of representation in marketing to positively impact society – Jerry is a World Federation of Advertisers WFA Diversity Ambassador and is a voluntary director at the Conscious Advertising Network and Outvertising. He helped produce the WFA’s guide to marketing & media and then went on to literally write the book on “Inclusive Marketing”. 

Jerry has been a regular writer & contributor to the industry including writing for The Guardian, The Drum, Marketing Week and Adweek. He’s spoken at many of the industry’s leading events including Cannes Lions, DMEXCO, Advertising Week Europe and Festival of Marketing. He has previously been published as one of the contributing authors to the marketing strategy book “Eat Your Greens”.