W Communications

There’s a perception about us – a myth, really. That we’re a hard-nosed, hyper-commercial agency, obsessed with scale, speed, and winning

at all costs. We won’t pretend we don’t love winning. But here’s the truth: we’ve built an agency that wins because we put purpose at the heart of everything we do. While others talk about positive change, we genuinely engineer it – inside our walls, across our client work, and within the industry. We believe we are one of the most purpose-driven agencies in the business. But we don’t just sprinkle in ‘good work’ to tick a CSR box – it's baked into our DNA. Our people don’t just work here; they own the agency through our Employee Ownership Trust. We don’t just support positive change; we fund it from our own pockets and facilitate it with our actions. Last year, we won Purpose Campaign of the Year. This year, we want you, the judges to better understand our agency, and its often overlooked, component parts that make a difference to the everyday lives of our staff and society. From WX, our multi-year, multi-award-winning social enterprise breaking down industry barriers beyond the M25, to W Capital, our sustainable business investment arm redefining what responsible growth looks like via purpose powered creativity, the last 12 months have been a masterclass in contradiction – challenging assumptions about who we are and proving that purpose and profit aren’t rivals. They’re the formula for something bigger, bolder, and built to last.