Unfairways.com
Eleven
Client: Oxfam
That’s the critical message we helped deliver in collaboration with Oxfam in a bold new film taking a hard look at the environmental toll of the super-wealthy’s high-flying lifestyles. Our film ‘Unfairways.com’ introduces a fictional airline that caters to the ultra-rich, contrasting their opulent choices with the devastating impacts of climate change on those least responsible. By using satirical humour, we crafted a message that’s impossible to ignore. It’s not about elite jet-setters; it’s about the stark inequality at the heart of the climate crisis. The film’s message is both urgent and clear: it’s time for government action to tax luxury travel, making those most responsible contribute fairly. With every frame of the film, we emphasised the contrast between carbon-heavy luxuries like private jets and the vulnerable communities paying the price for these excesses. Since the film’s launch we’ve seen powerful traction across social channels. Our client had a target of hitting 120,000 signatures to the open letter in 12 months – we hit 25% of this target within just the first two months! Since the launch of this campaign, UK Chancellor, Rachel Reeves, has since announced a 50% increase in air passenger duty – a huge step forward in UK taxation on luxury travel.