Unfair Jobs Fair

Client: Migrant Help

Modern slavery is a huge issue affecting hundreds of thousands of people in the UK, yet public awareness remains low, with many not realising how easily someone can be tricked into it. Migrant Help, a leading charity that supports survivors, set out to change this by asking a critical question: if you came face to face with modern slavery, would you spot it?

The Unfair Jobs Fair was an immersive stunt designed to expose the hidden reality of modern slavery in the UK. Disguised as a legitimate recruitment agency, we infiltrated the London Jobs Fair, offering seemingly ordinary job roles. But there was a catch – each role was based on the real survivors’ experiences. Attendees engaged with recruiters, only to uncover the shocking truth behind the roles on offer. Hidden cameras captured their raw reactions, creating powerful moments of realisation. The campaign successfully challenged public misconceptions, showing that modern slavery is happening here, across industries, affecting thousands, including British nationals. More than just raising awareness, it made the issue personal and relatable, showing the power of immersive storytelling to drive real impact.