Stand for Change - Digital Assembly

Client: Trussell

Child poverty in the UK is at its highest in 30 years, with a reported 11% of secondary school children nationwide skipping a meal at least once a week due to financial pressures.

Trussell (Formerly Trussell Trust) is the UK’s leading anti-poverty charity. They run a community of food banks providing practical support to people who can't afford the essentials, and campaign for a future where none of us need to use emergency food to get by. The charity's youth participation group, Stand for Change: Young People Against Poverty, are using their lived experience of financial hardship to build understanding about the causes and impacts of poverty, and encourage more people to stand for change and end the need for food banks. Trussell worked closely with three groups of 11-17 year olds in workshops in Leeds, Glasgow and Bristol with experience of financial hardship, to better understand their experience, and the challenges they faced in the school day. We created a powerful animated film to share some of those experiences, to help destigmatise talking about hardship, and to help facilitate discussion of the effects it can have on the school day. Produced as part of a digital assembly programme the film was played in ... schools all over the UK, reaching an estimated 20,000 young people.