Silent Night, Gentle Light

Sky Kids needed to drive fame for their original programming in an overcrowded world of kids’ streaming. Sky Kids already had a superpower – inclusive storytelling, tackling topics others don’t. So, with a fraction of the budget of the big streamers, PrettyGreen and Sky spotlighted Ready Eddie Go! Christmas, a festive special of the series, showing Christmas through an autistic child’s eyes.

The Creative PR campaign, "Silent Night, Gentle Light" was a moving reimagining of the classic Christmas Carol 'Silent Night', performed by Paloma Faith and the Capital Kids Choir, capturing and raising awareness of the sensory overwhelm that neurodivergent kids face at Christmas. Silent Night, Gentle Light was released on Spotify in the build up to Christmas, but to amplify the message, we did more than just release a song, we created a movement. From social clips and behind-the-scenes footage to media interviews and editorial coverage, we made sure this story reached parents, educators, and families who needed it most. All royalties from song downloads were donated to Caudwell Children’s Charity, supporting neurodiverse kids. And, with support from the charity we developed content about making Christmas more accessible, ensuring the campaign left a lasting impact beyond the song. The campaign has been publicly recognised by leading organisations including autism charities and parenting groups for bringing light to such an important cause and generated a 14% spike in Google searches and a +4% Share of Voice uplift. Proving meaningful stories and drive performance and positive social impact.