Save Our Streams

Driving behavioural change in water conservation:

Affinity Water’s public awareness initiatives are transforming attitudes toward water conservation. With campaigns like the My Water Footprint Tool, we’ve enabled customers to track their water usage and receive personalised tips on how to reduce consumption. This tool has empowered households to save an average of 45.96 litres of water per day - a tangible result that highlights the effectiveness of customer engagement. Our outreach efforts have extended to influencers and media campaigns, engaging a wide variety of customers across digital platforms. Through these partnerships, Affinity Water has not only raised awareness of the critical need for water conservation but has also inspired lasting behavioural change. Key achievements: • 45.96 litres saved per household daily on average, thanks to the My Water Footprint Tool. • Widespread engagement through influencer partnerships and media outreach, broadening the campaign's reach. • Empowerment of over 300,000 customers to take actionable steps toward reducing water use.