Purple Tuesday

Purple and Barley Communications

Purple Tuesday is an annual call to action to organisations to take steps to improve the disabled customer experience and unlock the economic potential of the ‘Purple Pound’ – the spending power of disabled people and their families worth £274 billion a year in the UK. It is also a celebration of the improvements that organisations have already made to the disabled customer experience, and the commitments made to further improve these experiences 365 days a year.

In 2021 Purple brought global ecommerce platform and the world’s largest auction site, eBay, on board as the Headline Partner for 2021 and engaged with 14 other sector leaders to lead the engagement within their industries. Barley Communications developed a hard-hitting media story building on new data about the experience of disabled customers during the pandemic and in lockdown.

A video was shown at Piccadilly Lights in London on the morning of Purple Tuesday, highlighting the value and power of disabled customers, with key partners in attendance. Purple also hosted a live panel event on Zoom and livestreamed on YouTube.

5,000 organisations joined Purple Tuesday 2021, up from 4,000 in 2020, making over 6,000 commitments to improve the disabled customer experience, up from 5,500 in 2020.

At least 210 pieces of media coverage were achieved, with a potential reach of 69 million. Purple Tuesday generated 19 million potential impressions on Twitter and 14 million Twitter engagements, up from 11.6 million in 2020. #PurpleTuesday trended globally at #2 on Twitter, its highest position ever.