My Barbie Story

In celebration of the 65th anniversary of Barbie and the brand’s legacy of inspiring limitless potential, Mattel EMEA launched My Barbie Story—a special-edition book featuring heartfelt narratives from 108 inspiring individuals on what Barbie has meant to them. The book showcases stories from influential figures across various industries, including Dame Helen Mirren, Claudia Schiffer, Adwoa Aboah, astronaut Samantha Cristoforetti, and Paralympic champion Susana Rodriguez, among others.

More than a commemorative piece, My Barbie Story was designed as a high-impact social good initiative. Mattel donated 100% of its proceeds from book sales, along with an additional donation from the Mattel Children’s Foundation, to UN Women UK in support of gender equality as part of the Barbie Dream Gap Project. This initiative leveraged organic advocacy from celebrity and influencer contributors who promoted the book across social platforms, PR, and media coverage, expanding the campaign’s reach and impact. The book was released globally on October 11, 2024, International Day of the Girl, reinforcing the Barbie commitment to empowering girls worldwide. The results speak for themselves: • Over 540 press clippings, reaching 200M+ people. • 278+ organic influencer posts, reaching 1M+ social media users. • Up to $50,000 donated to UN Women UK, directly supporting programs to close the Dream Gap for girls. By harnessing the power of celebrity, influencer advocacy, and philanthropy, My Barbie Story exemplifies how brands can create meaningful cultural and social impact while reinforcing brand legacy.