Client: DS Smith
DS Smith and Headland’s Material Change campaign positioned the company as a sustainability leader, in turn driving commercial success. By building a relentless press office machine and launching the groundbreaking Material Change Index, the campaign continuously exposed the overreliance on plastic in consumer industries, calling for the material change needed and showcasing DS Smith’s innovative, paper-based alternatives. Creative seasonal hooks, swift news reactions, and supportive trade media coverage ensured sustained visibility, culminating in a hero high-reach moment. The results? Increased customer enquiries, reinvigorated sales conversations, and strengthened industry influence, evidencing clearly how media relations can create tangible sustainability and commercially led impacts.
