Make Health Equal

Health Equals is a coalition of 27 organisations fighting for one urgent cause: to Make Health Equal. In the UK, life expectancy varies by up to 16 years depending on where you live—an invisible injustice that needs national attention.

With the 2024 general election looming, we saw a rare opportunity to turn public awareness into political action. Our integrated, multi-channel campaign ‘Make Health Equal’ put health inequality on the map, with ‘Britain’s Youngest Protest’—a bold call for change led by the generation most at risk of poorer health and shorter lives. Featuring real families, powerful photography, vox pop films, a viral lead film, lived experience audio storytelling, and a postcode look-up tool, we drove 970,000 website views, 530,000 sessions, and 175,000 postcode searches—proving deep public engagement. Our campaign secured national media coverage in The Guardian, BBC, and ITV. Most importantly, we influenced politics. More than 70 MPs joined our Parliamentary Champions Network, with multiple mentions in Parliament and direct engagement with Keir Starmer and Wes Streeting. Bespoke YouGov research showed a shift in public perception, with the gap between those who believe responsibility for our health lies with individuals versus the government narrowing from 25% to 10%, reflecting a positive change in public attitudes. This was more than a campaign—it was a movement. 72% of the public now support government-led action on health inequality (Frameworks UK 2024), proving that the fight to Make Health Equal has begun