Liverpool Football Club

Liverpool Football Club (LFC) is a purpose-driven global brand, integrating sustainability, community engagement, and commercial excellence through "The Red Way." As the first Premier League club to achieve ISO 20121 certification, LFC embeds sustainability across operations, aligning with 16 UN Sustainable Development Goals (SDGs).

The Red Way has led to a 15% emissions reduction since 2019, 96% renewable energy use, and full carbon offsetting for football operations. The club has achieved PAS2060 Carbon Neutrality across Scopes 1 and 2, supported by ISO50001 certification. The Circular economy initiatives have led to a waste reduction by 28%, cut in domestic flights by 37% and increase in plastic bottle recycling at Anfield to 95%. LFC fosters community engagement through biodiversity projects, fan education, and The LFC Foundation, which has generated £92.14 million in social value, supporting over 127,000 individuals. Employee well-being is prioritised with inclusive diversity programs, hybrid work policies, and mandatory sustainability training. LFC aligns purpose with profitability, achieving record commercial revenues of £247 million in 2024 and forming strategic partnerships with brands like Google and UPS. Recognised by Brand Finance as the most sustainable football club and ranked fifth globally in brand value (€1.4 billion), LFC redefines leadership in world football, proving purpose and performance can thrive together. Through innovative practices and unwavering dedication, LFC aims to not only excel on the pitch but also lead the change towards a more sustainable and inclusive future, setting a precedent for the sports industry and beyond.