Kindred

“Progress lies not in enhancing what is, but in advancing towards what will be.” Khalil Gibran

At Kindred we don’t just want to do purposeful work. We want to push boundaries. Set new standards. And use our position and expertise to pave the way for meaningful change. For our clients. For our people. And for the planet. We’re proud of what we have achieved over the last 25 years (way before purpose became a ‘thing’) but believe our permanent beta mindset is what sets us apart. We’re always learning, always in development, always improving. And 2024 was no exception. As a snapshot, over the last 12 months we have: - Grown our client base by 16%. - Delivered 55 positive change campaigns, including tackling the world’s plastic problem for the Ellen MacArthur Foundation, fashion’s water footprint problem for Epson, skills inequalities for the Department for Education, and prison and probation staffing problems for the Ministry of Justice. - Increased our ethnic diversity by 10%, so now 34% of our staff are from a minority background. - Welcomed more employees who disclose a disability or neurodiversity (representing 27% of our workforce). - Achieved an average length of employee service of 5+ years. - Published our gender and ethnicity pay bands and reported on pay disparities as part of PRWeek’s Pay Gap Project – making us one of just 15 agencies who have submitted their data every single year since the initiative first launched. - Launched our inaugural Building a Better World