Homelessness Reframed

Client: Saatchi Gallery

Despite homelessness affecting over 300,000 people in the UK, most people ignore homelessness. But, they don’t ignore art. So, to raise awareness of a new exhibition on homelessness, we collaborated with former homeless to curate scenes that depicted their lived experiences, turning their stories into art.

Over six weeks the campaign appeared across the UK, as a stunt, OOH and across social media, driving record numbers to the exhibition. We even reframed the gift shop. With a budget of just £7.5K, We got 47,000 to the exhibition and 19,400,000 to take notice of the exhibition nobody wanted to see.