Every Second Counts
Crafted
Client: Médecins Sans Frontières
That was the message that helped us raise £1.9million in digital fundraising. A message that was brought to life with first hand accounts from doctors supporting MSF’s trauma response on the frontline. Reinforced with impactful statistics underpinning how critical their work is. “Every 15 seconds a patient is admitted to an MSF emergency room.” A consistent message that was delivered to over 30million people in the UK using a powerful mix of channels including search, social, digital-out-of-home and connected TV. The technically complex campaign was delivered by Crafted’s advertising and third sector specialists working alongside an incredibly talented and resourceful inhouse marketing team. 2 months runtime. 247 individual ad creatives. 26 million views. £1.9million raised. Enough to cover the day cost of 23,567 surgeons.