Cap Plastic Now

Plastic is a global pollution problem. Recycling alone won’t solve it. That’s because plastic. In 2024 the world gathered to debate the Global Plastics Treaty at INC-5. Our task was to shift the conversation from recycling to plastic production caps. We needed delegates to know that plastic = oil = climate-destroying emissions. Our solution was to take a plastic bottle, drench it in oil and fill it with smoke. We coupled that with unignorable facts and stats in a hard hitting tone, bringing plastic production’s horrifying impact to life. Digital, social, print and OOH ads drove to a website giving delegates and journalists the information they needed to change the debate.