Black In Business

Black-owned businesses in the UK face disproportionate barriers to success, with only 0.24% of Venture Capitalist funding reaching Black entrepreneurs and 33% struggling to gain belief in their ventures. Recognising this injustice, Channel 4, in partnership with Lloyds, launched Black in Business—an initiative designed to break down barriers, elevate Black entrepreneurs, and give them the visibility they deserve.

Now in its second year, Black in Business has already transformed the trajectory of five Black-owned businesses, providing them with £100,000 worth of Channel 4 advertising airtime, the creation of their own TV commercial by Black-owned production company Quiet Storm, and mentorship from industry leaders at Channel 4 and Lloyds. More than just a program, Black in Business is a movement, tackling deep-rooted inequalities and amplifying Black entrepreneurial excellence on a national stage. Since launching in 2023, the winning business campaigns have reached over 21.5 million people across the UK (Jan-April). Awareness of the initiative continues to grow, with 1 in 5 adults surveyed recalling Black in Business, and its impact is clear—1 in 3 adults reported significantly improved purchase consideration for the winning businesses.