Client: Movember
This Movember, we set out to eliminate ‘no mo FOMO’, raising awareness for the charity’s annual mo growing challenge by celebrating the lifesaving power of all mos - from patchy beginnings to glorious bushy taches. A departure from Movember’s usual style, the idea formed from research showing that more than one in three Brits saw not being able to grow a moustache as the biggest barrier to fundraising. We appointed a diverse cast of celebrities at all mo-growing stages and abilities, and art directed a creative photoshoot to launch the annual campaign, boosting charity donations by 8% year on year.
