
Vanessa Sawyerr
Chief GSD , WeRepresent
Vanessa ‚Co-Founder of WeRepresent | Championing Cultural Connection & Purpose-Driven Influence Vanessa is the co-founder of WeRepresent, the UK's first influencer creative and management agency founded by women from multicultural heritages. Built with a purpose to drive engagement through authentic cultural connection, WeRepresent amplifies diverse voices and empowers brands to connect with audiences in meaningful, impactful ways. As a passionate advocate for representation in media and advertising, Vanessa brings lived experience to the table leveraging both her deep industry expertise to champion purposeful storytelling that reflects the real world we live in. She is a recognised thought leader in the influencer space, having appeared on BBC News, Channel 5, and as a guest on industry podcasts, sharing insights on the evolving creator economy and the importance of inclusive marketing strategies. Vanessa's journey is one of resilience and purpose‚ having overcome life-threatening illness in 2020, she emerged with an even greater drive to redefine industry norms and inspire change. A regular speaker on events, Vanessa is at the forefront of conversations shaping the future of influencer marketing, guiding brands and creators alike to embrace authenticity and cultural inclusivity. When she's not leading WeRepresent's mission to reshape the influencer landscape, Vanessa‚ a proud Scottish Mauritian‚ can be found enjoying an Espresso Martini, always with one of her beloved Chanel handbags in tow.