Shayoni Lynn

CEO & Founder , Lynn Group


Shayoni Lynn, CEO & Founder of multi-award-winning behavioural science consultancy Lynn, is a CIPR & PRCA Fellow; listed in the PRWeek Power Book; PRCA's Outstanding Contribution during COVID-19 and Professional of the Year; presented with the Mark Mellor Award for Outstanding Contribution to the Industry; and listed in PRovoke's #Innovator25 EMEA and Global 15 to Watch 2023. Shayoni is a PRCA Council member, chair of PRCA Wales, Vice-Chair of CIPR's #BIinPR panel, and on the ESG Expert Panel. She is a global thought leader in behavioural science, data analytics, misinformation strategy, and measurement and evaluation in PR and Communications.