Director Strategy & Communications , VisitBritain

Patricia Yates has been with VisitBritain/VisitEngland since 2005, becoming Strategy & Communications Director in 2007. She is responsible for research, tourism affairs and communications. Patricia started her career as a journalist including a long period editing Holiday Which? She also launched and edited the Which? Guide to Hotels for many years. Patricia is the Chair of TIER – the Tourism Industry Emergency Response group - which coordinates the tourism industry messaging at times of crisis - and a Fellow of the Tourism Society.