Patricia Yates has been with VisitBritain/VisitEngland since 2005, becoming Strategy & Communications Director in 2007. She is responsible for research, tourism affairs and communications. Patricia started her career as a journalist including a long period editing Holiday Which? She also launched and edited the Which? Guide to Hotels for many years. Patricia is the Chair of TIER ‚Äì the Tourism Industry Emergency Response group - which coordinates the tourism industry messaging at times of crisis - and a Fellow of the Tourism Society.