Matt Longley

Matt started his career working in the civil service for HM Revenue and Customs and, while there, tried everything from border control to marketing. Eventually he settled on marketing and moved to the Electoral Commission to run their marketing team. From there he took his public sector experience to GroupM's Government media buying arm, M4C. Matt thereafter moved to Carat, with the Government account in 2015, to run their newly formed Government Media Team. He subsequently moved to Vizeum to run the planning team for Camelot, TSB, Weetabix and Merlin before completing the client/agency/media owner triangle by joining Mobsta where he is the CEO. He is now on a mission to make Mobsta the most sustainable media partner on clients' plans.