Joint CEO of Outvertising / Creative Strategy Consultant , Outvertising / Smarty Pants Consultancy
Named one of Campaign's Future Leaders 2022. Marty (they/them) is founder of Smarty Pants Consultancy ‚Äì a flexible, strategy-first creative consultancy model specialising in customer activation and retention marketing. A model where resources are embedded within marketing teams to develop powerful creative output that delivers results. With Just Eat, Smarty Pants won Best Use of Customer Insight at Engage Awards 2019 and a Silver for Best Use of AI at the DMA Awards 2020. Marty is also Joint CEO of Outvertising ‚Äì the marketing and advertising industry's LGBTQIA+ advocacy group. And Co-Founder of Trans+ Adland, a grassroots community group of trans, non-binary, gender non-conforming and intersex people across the world of marketing and advertising. Marty has written for Campaign, Creativebrief & The Drum on queer representation and inclusion with pieces like 'How should brands work with UK's Drag Race queens?' and 'Outvertising explains trans liberation mission after 'Safe To Be Me' boycott.'