Louise Seston

Lou currently leads the health and pharmacy marketing team at Boots UK. Throughout her 16-year tenure with the company, she has spearheaded numerous high-profile campaigns, from seasonal tentpoles like Christmas to most recently a brand new campaign challenging people to see a Pharmacist before a GP. In her current role, Lou champions meaningful advertising that connects deeply with Boots' customers, particularly in healthcare. Her personal experience of breast cancer has enriched her perspective and work, including an innovative campaign addressing cancer treatment-induced menopause - a campaign in which she both developed and featured. This authentic approach to healthcare marketing exemplifies her commitment to creating impactful, purpose-driven campaigns that resonate with real experiences. Lou's strategic vision and consumer-first approach have earned multiple industry accolades, including recognition for best use of audio and breakthrough menopause awareness campaigns. Her expertise spans strategic proposition development, integrated campaign delivery, and compelling storytelling.