Kelly Gordon

Kelly is an entrepreneur, creative director, and advocate whose work is driven by her lived experience as a wheelchair user. As co-founder and CEO of With Not For, she leads with a commitment to authentic disability representation, using creative direction to challenge stereotypes and shift culture across media and industry. Her career spans male-dominated sectors including professional football, where she became CEO and co-owner of a club in 2015, giving her a unique perspective on leadership, inclusion, and structural change. Kelly's work centres on elevating underrepresented voices, building platforms for Disabled talent, and ensuring creative work reflects real lived experience rather than assumptions. Regularly featured across major broadcasters and publications, Kelly brings a sharp, experience-led lens to judging purpose-driven work, recognising ideas that create genuine impact rather than performative inclusion.