Jan Gooding

She/Her

Jan Gooding is known to be one of the UK’s most experienced marketing leaders and is outspoken on a range of subjects from building global brands to inclusive leadership.

She has enjoyed a successful marketing career during which time she has worked with FTSE 100 companies such as BT, British Gas, Diageo and Unilever and, most latterly, as the Group Brand Director at Aviva. In her final role at Aviva, as their first Global Inclusion Director, she was responsible for introducing the ground-breaking policy of equal parental leave. 

Jan now pursues a portfolio of interests as an executive coach, non-executive Chair of Given and PAMCo and is President of the Market Research Society. She is on the CMI Race Equity Committee, the advisory board of Utopia and is the former Chair of Stonewall. She is regular columnist for Mediatel and an Honorary Fellow of the Marketing Society.