Client: Avanti
Every five minutes, a vulnerable child runs away, many using the rail network. At Christmas, when passengers’ distraction is heightened, Avanti West Coast partnered with Railway Children to help people notice what is often missed. ‘Your Presence Is Presents Enough’ was a national safeguarding campaign built around a symbolic five-minute short film. The campaign delivered real world awareness with child tannoy announcements, priority-style seating for runaways and posters across every Avanti station on the network. The impact? 91% of passengers are now more likely to look up, recognise and report (83%) the signs of a vulnerable child on the railway.
