The Visibility Report – Accelerating Change Within Women’s Sport

Women's Sport Trust (WST) is a pioneering and visionary charity which has been at the forefront of driving change within women’s sport for more than a decade. Focused on raising the visibility and commercial viability of women’s sport in the UK, our role is to understand the barriers that are stopping women’s sport from achieving its potential and develop initiatives and campaigns to overcome them, accelerating change.

Early in our inception, we identified that a lack of quality data and insight was holding back the whole industry. So in our desire to keep the industry moving forward and anticipating the potential barriers to development, we set out to prove there is a growing and diverse audience for women’s sport. Our reports looking into the Visibility of Women’s Sport provide the industry with essential data and help rightsholders, brands, media, government and the wider sport industry realise the potential of women’s sport in the UK. Released on a quarterly basis and available free of charge, we support the whole industry to learn, adapt, and grow together, and help turn visibility into real-world progress.