The Open University: Tackling Inequality Head-On

Client: The Open University

The Open University is designed to democratise education and opportunity for all, but still had work to do to make sure their student body reflected the makeup of the UK population. We identified the specific barriers faced by minority ethnic communities regarding education and developed a strategy that would tackle this inequality head on, effectively engaging

new audiences. Focused on authentic storytelling and community engagement, we leveraged media partnerships that were driven by relatable content, making significant strides towards a more diverse and inclusive student body.