Studio You

Studio You is a digital platform transforming PE for teenage girls in England, now used by 68% of secondary schools. The platform was created by a team of specialists, through funding from the National Lottery via Sport England, and shaped by the team behind the This Girl Can campaign in partnership with the We. Social Impact Team who lead on content development, research and evaluation, and marketing and comms. Since launch in 2021, our collaborative work has evolved through deep and consistent co-creation with girls and their teachers, listening, testing, adapting, and redesigning content so that Studio You continues to feel relevant, relatable, and genuinely girl-centred. With resources grounded in insight, Studio You has fully embraced co-creation with the girls and teachers it’s made for. New content released last year, made with external partners who brought fresh perspectives to tackle barriers to girls’ participation in PE, was directly shaped by girls and PE teachers through workshops, interviews, and feedback sessions. This collaborative process empowered girls to select activities, influence lesson tone, and design bite-sized modules themed by mood and intensity. The result is 40+ video lessons featuring diverse trainers, giving girls choice and agency over how they move. Impact evaluation shows 97% of girls felt more included in PE, 93% enjoyed exercise more, and 91% gained confidence when using the new content. Teachers report increased engagement, especially among previously resistant students. The innovative, inclusive approach, centering youth voice, boosts participation and wellbeing, driving meaningful progress in reducing movement.